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Alexandra Buzea

Alexandra Buzea Senior Global Consultant - Consumer Insights

düsseldorf

English, German, Romanian, Moldavian, Moldovan

About Alexandra

As part of Euromonitor’s Consumer Insights Practice, Alexandra oversees the standardisation of our survey expertise and multi-method research solutions across global projects, advising our consultants and working directly with clients to provide high quality insights from consumers and b2b audiences.

Expertise

Alexandra works across multiple fields - technology, automotive, energy, fmcg, retail, media and advertising, payments and consumer finance, healthcare and education. Over the past 11 years, Alexandra has managed numerous B2C and B2B projects, specialising in multi-country brand trackers, consumer segmentation, as well as qualitative and agile techniques.

Related to Appliances and Electronics

Article

Emerging Brands Disrupt Consumer Electronics: Lessons from India for Other Emerging Markets

Loo Wee Teck

Loo Wee Teck

30 Aug 24

New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.

Article

Megatrends: Quantifying Digital Living

Tim Chuah

Tim Chuah

12 Jul 24

Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.

Article

Top Three Trends in Households

Euromonitor International

Euromonitor International

18 Jun 24

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.

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