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Case Studies
Consumer Segmentation
Tourism Promotion Agency
Our client wanted to refresh its data on tourists travelling from Europe to Central America. Beyond understanding volumes by country, the client wanted to define a tourist profile that included interests and behaviours such as...
Market Measurement
Leading Beauty and Personal Care Direct-Seller
In the beauty and personal care industry, products without artificial components and organic ingredients are seen as natural. As the naturals trend continues to grow in the USA and migrates into more categories...
Forecasting & Scenario Analysis
A Global Leader in Fast-Moving Consumer Goods
Our client wanted to identify the underlying drivers affecting tampon growth in major developing markets to support market prioritisation development. Additionally...