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BRICS+ Expansion and Market Opportunities Amid Rising Uncertainty
30 Apr 25The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.
Aleksandra Svidler
The Blurred Line Between Legal and Illicit E-Vapour Products in the Middle East
31 Mar 25The illicit e-vapour trade presents a challenge to legally distributed products in the Middle East. Successfully navigating the e-vapour market in the Middle East requires a thorough understanding of these challenges and a strategic approach that allows brands to mitigate the illicit trade risk.
Alexandra Molokova
Tapping into Potential: Unleashing Growth in the Middle East Juice Market
14 Feb 25The Middle East is emerging as a key region for the global juice market. Consumer preferences are evolving, with health and wellness becoming a priority, encouraging many consumers to perceive juices as synonymous with nutrition and wellbeing. For example, in the United Arab Emirates, functional juices with benefits like metabolism-boosting and collagen-enriched options are gaining traction.
Manoj Nair
Experience Tourism Growth in Middle East and Africa
5 Feb 25There’s a surge in experience tourism in Middle East and Africa, with travellers seeking more immersive, culturally enriching, and adventurous activities than the traditional sightseeing and shopping. Rather than simply visiting landmarks or collecting souvenirs, travellers are exploring wellness retreats, local cultural engagements, and thrilling adventures that leave a lasting impact with the destinations they visit.
Steve Odinga
Chart of the Month: Countries with Highest and Lowest Inflation Rates in 2025
30 Jan 25Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.
Lan Ha
What Are the Top Consumer Trends in 2025?
23 Jan 25Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Alison Angus