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Traveller Segmentation: The Expanding Role of Cultural Explorers in Shaping Global Tourism
Christy Tawii
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
Uncovering Opportunities in the GCC Region amid Global Challenges
Sowmya Ramaswami
The Gulf Cooperation Council's (GCC) strong economic base, high urbanisation and strategic investments in non-oil sectors have positioned the region as a key player in global economic trends. With a GDP surpassing USD2 trillion in 2023 and continued growth driven by rising employment, particularly among women, the region is set to see increased consumer spending and a booming retail sector, especially in e-commerce.
Top Three Travel Trends: Balancing Growth with Sustainable Transformation
Caroline Bremner
Travel is in full swing as key milestones approach on the path to sustainability. Looking beyond ‘business as usual’ trends, how are travel businesses and destinations embracing transformation to ensure that the current growth paradigm fits with climate targets?
Redefining Third-Party Delivery Service
Christele Chokossa
After meteoric growth during the pandemic, the third-party delivery market continued to normalise in 2023, leading to the emergence of new business models. This article explores the evolving industry landscape by reviewing leading players' responses to the inflationary crisis, consumers' revived routines, government scrutiny, and intensified competition.
Middle East Consumers Choose Drink Brands that Resonate with Their Values
Alexandra Molokova
More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
Sustainability Gaining Momentum in Home Care in Middle East
Steve Odinga
Home care in the Middle East is undergoing a remarkable transformation, driven by the convergence of two factors: a surge in consumer demand for innovative cleaning solutions and the active promotion of sustainable and eco-friendly practices by governments. As such, consumers are seeking cleaning solutions that offer eco-friendly formulations, sustainable packaging, and stress-relieving fragrances tailored to regional preferences