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The Chinese government’s Healthy China Initiative 2019-2030 presents an opportunity for food and beverage brands to innovate, be that through reformulating existing products with better-for-you ingredients, developing targeted offerings that address specific health needs, or enhancing transparency to highlight product benefits and build consumer trust.
By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.
Tracking failed new product launches is as crucial as spotting successful ones. This article highlights the importance of insights into inactive products and how Euromonitor’s NPD tracker can identify these products across multiple FMCG categories and markets, uncovering powerful information to inform innovation strategies. This article is part of a series of articles highlighting Passport Innovation’s unique capabilities identifying and tracking new product launch lifecycle and attribute dynamics.
Tracking product attributes across industries reveals which trends truly drive innovation – not just at launch, but over time. This article explores how Euromonitor’s Innovation system helps identify which claims – like “pre-biotic” – are gaining traction across FMCG categories, and which ones have the staying power to influence long-term success. Using data from over 97,000 product launches, the article highlights why tracking both launch activity and shelf longevity is essential for brands looking to refine innovation strategies. This is part of a series showcasing Passport Innovation’s unique ability to monitor product lifecycles and attribute performance across global markets.