Innovation An insights-driven, customer-centric approach is key for breakthrough innovation. Our insights reveal early signals from new product launches and how the attributes address shifting consumer demands, giving you a competitive edge.

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Faster, smarter innovation: Leveraging e-commerce insight to track and predict NPD success

10 Jul 25 | GMT: 03:00 PM

Join Euromonitor International for a live demo of our AI-powered NPD tracking platform, Passport Innovation, to discover how real-time innovation insights can help you react faster, plan smarter and boost your chances of NPD success.

Euromonitor International

Euromonitor International

Article

Exploring Innovation Opportunities in China's Food and Beverage Industry

9 Jun 25

The Chinese government’s Healthy China Initiative 2019-2030 presents an opportunity for food and beverage brands to innovate, be that through reformulating existing products with better-for-you ingredients, developing targeted offerings that address specific health needs, or enhancing transparency to highlight product benefits and build consumer trust.

William Wang

William Wang

Article

Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific

5 Jun 25

By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.

Icey Huang

Icey Huang

Article

Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity

27 May 25

As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.

Egle Tekutyte

Egle Tekutyte

Article

Spotting Failed New Product Launches: Why It Matters

19 May 25

Tracking failed new product launches is as crucial as spotting successful ones. This article highlights the importance of insights into inactive products and how Euromonitor’s NPD tracker can identify these products across multiple FMCG categories and markets, uncovering powerful information to inform innovation strategies. This article is part of a series of articles highlighting Passport Innovation’s unique capabilities identifying and tracking new product launch lifecycle and attribute dynamics.

Alison Angus

Alison Angus

Article

Why Tracking Attributes Across Industries Matters for Innovation

5 May 25

Tracking product attributes across industries reveals which trends truly drive innovation – not just at launch, but over time. This article explores how Euromonitor’s Innovation system helps identify which claims – like “pre-biotic” – are gaining traction across FMCG categories, and which ones have the staying power to influence long-term success. Using data from over 97,000 product launches, the article highlights why tracking both launch activity and shelf longevity is essential for brands looking to refine innovation strategies. This is part of a series showcasing Passport Innovation’s unique ability to monitor product lifecycles and attribute performance across global markets.

Jared Conway

Jared Conway

Consulting Custom research solutions that leverage our network and multi-methodology expertise. Our consulting team partner with you to answer your commercial questions, building a project framework, deliverable and timeline that meets your research needs Learn More