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How Understanding Consumer Habits Uncovers White Space Opportunities for Innovation
Anna Nelson
Innovation continues to be at the forefront of companies’ strategies, but how to uncover those fresh ideas and opportunities is often difficult. A pathway to discovering where and how to innovate lies in better understanding the habits, opinions, and needs of consumers. There are often opportunities where consumers can’t find a solution, leading to white spaces for companies to deliver on that competitors might not have explored yet.
How to Be a Disruptive Brand
Euromonitor International
Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.
Euromonitor’s Monthly Roundup: September 2024
Euromonitor International
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport.
Innovation in Soft Drinks: Fewer Launches, More Functional Focus
Howard Telford
Soft drinks innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Sharp rises in the cost-of-living have made premium-priced products (generally the focus of beverage innovation investment) more difficult for consumers to afford and adopt
Euromonitor’s Monthly Roundup: August 2024
Euromonitor International
You need reliable data analytics and market research to make strategic decisions. That’s why we’re launching a new monthly series to share free resources for your strategy—sourced from our expert analysts and robust data platform, Passport.
Top Innovation Trends in Hot Drinks
Euromonitor International
In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.