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The Growth of Illicit E-Vapour in Latin America: Case Studies from Brazil, Colombia and Mexico

27 Jun 25

E-vapour products have become a topic of growing debate in key Latin American markets. Brazil and Mexico have experienced different market evolutions over the past few years. Mexico used to have a legal e-vapour market without proper regulation, while Brazil has banned products since 2009. As of 2025, both countries have banned the distribution and sales of e-vapour products, driving the illicit trade. In contrast, Colombia regulated products in 2024, driving the legal market in the region, but still has a mix of legal and illicit products.

Victor Cardoso

Victor Cardoso

Article

The Blurred Line Between Legal and Illicit E-Vapour Products in the Middle East

31 Mar 25

The illicit e-vapour trade presents a challenge to legally distributed products in the Middle East. Successfully navigating the e-vapour market in the Middle East requires a thorough understanding of these challenges and a strategic approach that allows brands to mitigate the illicit trade risk.

Alexandra Molokova

Alexandra Molokova

Article

The Evolution of Japan's Cannabis Market in 2024 and the Impact of Legal Regulations

12 Mar 25

The laws and regulations regarding cannabis in Japan have undergone significant changes in recent years. In particular, in 2023, a revised bill was proposed for the Cannabis Control Law, which established a new offence for use and officially approved Epidiolex, a CBD preparation for medical use. The revised law was delayed from the initially scheduled date of October 2024, and then came into effect on 12 December, but expectations for growth in the CBD market temporarily slowed in 2024. This article explains the reasons for this, the current situation, and the outlook for the future market.

Aya Suzuki

Aya Suzuki

Article

Top Five Trends in Nicotine for 2025

3 Mar 25

The nicotine industry is undergoing significant changes as it adapts to evolving consumer preferences and regulatory landscapes. While traditional cigarette smoking continues to decline, new trends are emerging that shape the future of nicotine consumption. Here we take a look at the top five trends in nicotine for 2025.

Erwin Henriquez

Erwin Henriquez

Article

Navigating the E-Vapour Market and the Rise of Illicit Products

4 Feb 25

Globally, legal e-vapour products are set to grow at a notably slower pace in volume than in previous years, trailing behind nicotine pouches and heated tobacco. However, this growth figure only scratches the surface of the e-vapour market, as non-compliant and illicit products continue to surge in popularity worldwide.

Erwin Henriquez

Erwin Henriquez

Article

Mapping and Measuring Consumer Need States

24 Jan 25

Increased lifestyle fragmentation, pressure for productivity, along with a desire for optimisation and self-stability are resulting in strong growth in the importance of a need states mindset among consumers seeking to bring precision and effectiveness to their consumption.

Shane MacGuill

Shane MacGuill

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