In recent years, sun protection has become a part of consumers’ holistic wellness routines, with multifunctional products becoming increasingly relevant. As a result, the beauty and personal care industry has witnessed a wave of new hybrid products, particularly SPF moisturisers, primers, and lip balms. Euromonitor International expects to see premiumisation and elevated claims in skin care and sun care, as they increasingly compete for the same target consumer.
In a rapidly-urbanising world, the growing popularity of smaller dog breeds has made it difficult to grow pet food volume sales. In fact, volume growth in dog and cat food has not topped 3% globally for at least a decade and a half. In this…
Megatrends are global and influential paradigm shifts that shape long term consumer behaviour. Euromonitor’s three key megatrends - Connected Consumers, Premiumisation, and Experience More manifest and impact consumer behaviour. As the world…
The concept of premiumisation is changing drastically within the Australian market, moving away from price and status to more curated, bespoke and social media-driven purchasing. Consumer attitudes have begun to shift and over a third of Australian…
Premium feminine care is on the rise, disrupting the dormant sanitary protection market. Brands such as Rael, Cora, and Blume are attending the high demand of curation and convenience from Millennial females. Often labelled as organic or natural,…