To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
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The Chinese economy is past the rapid growth phase and is now experiencing sustained growth, which leads to a few key questions: what are the key trends in the next years and how will business leaders interpret this new norm…
In an uncertain global economic environment, it is important to have strong awareness of a country's or market's exposure to potential downside macro-economic risks as part of strategic, financial and business planning. Risk indices are a tool to help. Download…
Megatrends are long-term shifts in consumer behaviour and are having a profound impact across consumer markets. Businesses need to conduct megatrend analysis in order to anticipate market developments, lead disruptive change in their industries and stay ahead of the competition…
Global attention on sustainability has skyrocketed over the last five years, in line with the growing pressures on natural resources and climate change combined with an increase in conscious consumption and ethical living. There are three key…
The growth of e-commerce across the global retail environment cannot be ignored. Global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach over $1.7 trillion in 2018 with an…
The first and most important step to successfully launch a product or service is to pick the markets that are right for your business. All markets are not the same; each has unique challenges and opportunities. Too many companies fail…