How Understanding Consumer Habits Uncovers White Space Opportunities for Innovation
Anna Nelson
Innovation continues to be at the forefront of companies’ strategies, but how to uncover those fresh ideas and opportunities is often difficult. A pathway to discovering where and how to innovate lies in better understanding the habits, opinions, and needs of consumers. There are often opportunities where consumers can’t find a solution, leading to white spaces for companies to deliver on that competitors might not have explored yet.
How to Be a Disruptive Brand
Euromonitor International
Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.
Euromonitor’s Monthly Roundup: September 2024
Euromonitor International
Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
Euromonitor’s Monthly Roundup: August 2024
Euromonitor International
You need reliable data analytics and market research to make strategic decisions. That’s why we’re launching a new monthly series to share free resources for your strategy—sourced from our expert analysts and robust data platform, Passport.
3 Keys to Strategic Market Assessment
Euromonitor International
A strategic market assessment helps you execute an effective growth strategy. Read about three types of research to review for a market analysis, so you can start finding the right opportunities for your business.
NPD Trends: Tracking the Staying Power of Innovation in Consumer Goods
Jared Conway
FMCG companies need to constantly think about how to launch products to stay ahead of changing consumer trends, volatile economic situations or tech advancements. This requires insight into new product development (NPD) activity.
8 Ways to Identify Market Opportunities for Business Growth
Andres Chehtman
Your company’s future success depends on your ability to sustain growth. Here's eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
Top 5 Product Innovation Mistakes to Avoid
Alison Angus
Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here’s the five biggest mistakes companies make when developing these strategies or new products.