Pakistan

Islamabad-Rawalpindi and Hyderabad are Pakistan’s most economically vibrant cities. Meanwhile, Quetta holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term, due to the…

In 2024, there is a noticeable shift amongst Pakistani consumers from traditional home-made yoghurt to packaged yoghurt products. This change is primarily driven by the convenience, consistent quality, and extended shelf life that packaged yoghurts…

The consumption of cream in Pakistan has seen a marked increase in 2024, largely influenced by the growing popularity of Western culinary practices and the expanding use of cream in both cooking and baking. This trend is reflected not only in…

In 2024, Olper’s has solidified its position as a leader in drinking milk products in Pakistan. The brand's extensive distribution network, consistent product quality, and innovative marketing strategies have been instrumental in its ascendance to…

In 2024, dairy products and alternatives in Pakistan is showing resilience, navigating economic challenges such as inflation while maintaining robust consumer demand. A significant driver of this resilience is the growing consumer focus on health and…

The use of cheese in various culinary applications is experiencing a significant rise in Pakistan in 2024, largely driven by the growing popularity of Western cuisine and fusion dishes. Cheeses such as mozzarella, cheddar, and feta are becoming…

In 2024, several prominent brands in Pakistan have expanded their product portfolios to include butter, responding to the increasing consumer preference for natural and unprocessed food products. These brands are capitalising on their established…

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

Sweet biscuits, snack bars and fruit snacks continued to be the largest snack in terms of value sales in Pakistan, with sweet biscuits dominating volume sales. In 2024, in spite of continuing high inflation, the segment is expected to register…

In spite of continuing high inflation, sugar confectionery in Pakistan is expected to register healthy constant value and volume growth. The affordability of sugar confectionery boost volume sales, as does a continuing growing population. In…

It is expected to be a positive picture for snacks in Pakistan in 2024, with healthy constant value and volume growth, partly supported by population growth. This positive picture is in spite of continuing soaring inflation, though growth has eased…

Savoury snacks continue to be popular in Pakistan in 2024, and is expected to register healthy constant value and volume growth, in spite of continuing high inflation. A stabilising economy is boosting sales. In addition, continuing population growth…

In spite of continuing high inflation, ice cream in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports…

In spite of continuing high inflation, gum in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports increased…

Chocolate confectionery is relatively small in Pakistan in terms of value share. However, it is expected to perform strongly in 2024, with healthy constant value and volume growth, only partly explained by population growth. This positive picture is…

In 2023, Pakistan ranked 21st out of 22 Asia Pacific countries in terms of average gross income, with economic deceleration and a decrease in remittance inflows contributing to stagnant disposable income levels growth. During 2023-2028, per capita…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Australia covers production and consumption trends in agricultural commodities, energy…

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…