Enjoy a 15% discount when you use the code EQLYSEPT24 at checkout from the 17^th to the 30^thof September 2024

Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Find content by

Behind the Data: Building a Survey

4/10/2019

Euromonitor International Bio

When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Survey Manager Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers tips on how to stay neutral and shares why demographic information alone may not be enough.

Listen on iTunes or Spotify.

Business Dynamics