Carmen Silva Consultant
santiago
Spanish, Castilian, English, French, Portuguese
About Carmen
Carmen is a Consultant in beauty and fashion at Euromonitor, with a strong regional focus on Latin America. She covers industries such as beauty and personal care, consumer health, fashion, eyewear, luxury and personal accessories. Currently, Carmen leads conversations with clients across the region, with work covering market insights, forecasting models, channels, among others.
Expertise
Carmen leads regional market research, covering 14 countries in Latin America. She also writes briefings and blogs, and works closely with the forecasting model team to improve tools, analytics and methodology. Her role also includes a strong relationship with industry players and giving conferences in many events as a regional expert. Carmen is an economist, with a background that includes studying in Belgium. Prior to Euromonitor, she worked for many years in the Latin America Steel Association, supported an environmental consulting company specialising in tire production. She has now has been with Euromonitor for over five years, building on its Latin America capability.
Recently Published Work
In-Cosmetics Latin America 2024
Carmen Silva
Celebrating excellence in the field of ingredient innovation, in-cosmetics Latin America also offers high-quality education on the latest science and trends. Plus, with targeted networking opportunities for the Latin American personal care ingredients community, you can uncover the tools to engage in new business and evolve your brand.
Embracing Green Loyalty: Is Your Brand Ready for a Sustainable Future?
Carmen Silva
Sustainable practices, which range from minimising a brand's environmental footprint to advancing sustainability goals, have helped create and cultivate authentic brands that resonate with consumer values and strengthen brand image.
Personalised Shopping Experiences: How Pharmacies and E-Commerce are Winning Sales from Direct Sellers in Latin America
Carmen Silva
A direct selling revival is unlikely to happen in 2024. Consumers craving personalised shopping experiences are migrating towards pharmacies. In this article, Euromonitor International explores the drivers for channel depletion in Latin America.