Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
M&A activity in consumer health in 2023 sunk further behind the industry’s historic pace, reflecting tepid consumer demand amid persistent macroeconomic headwinds. Underlying this pattern, however, was the emergence of a new centre of M&A, with…
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…
Consumer health continues to be a lucrative industry with opportunities emerging from consumers who want to maintain their health to function, perform and be productive. This provides an opportunity for the traditionally pharmaceutical…
The evolution of women’s health hinges on a more resilient innovation ecosystem that adopts a sex-based lens across all aspects of health needs, from inception to path-to-purchase engagement and marketing. Business expansion and scaling through…
This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…
E-commerce growth rates have slowed from historic pandemic-related highs, meaning it is no longer a rising tide for all categories and brands. While vast potential exists, with e-commerce expected to account for half of retail’s growth over the next…
This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity for firms…
Women’s health is driving interest in consumer health, with consumers looking for solutions for common health considerations across life stages. Euromonitor conducted a comprehensive review of over 40,000 women’s health products across the world to…
Global consumer health sales grew by 2% in constant terms in 2023, with e-commerce cutting into the dominance of offline channels. To defend their market position, offline retailers are seeking growth through diversified business models and…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…
In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…
Kenvue Inc retained its ranking as the second largest company within the consumer health industry after a successful demerger from Johnson & Johnson Inc in May 2023, supported by global power brands like Tylenol, Zyrtec, Imodium and Band-Aid. North…
While coughs, colds and the flu were less prevalent during the home seclusion of 2020, negatively impacting sales of cough and cold remedies in this year, they returned in full in the 2022/2023 winter season, with society fully reopened, boosting…
Emerging from the pandemic, Latin America moved into a period of high inflation, with both factors hitting consumer health sales in 2022. The large Brazilian market was facing new health challenges in the form of arboviruses, especially dengue, in…
Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…
After seeing a weakening in its growth rate in 2020, when the pandemic first hit the region, consumer health in Asia Pacific has since been recording strong growth. Further sales increases are expected over the forecast period, driven by factors such…
Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…
After a weak performance for several years, weight management and wellbeing is set to see a double-digit surge in current value sales in Brazil in 2023. In general, there has been a significant increase in the price level in this category, especially…
After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in…
Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…