Guilherme Machado Research Manager
são paulo
Portuguese, English
About Guilherme
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Expertise
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
Related to Industries
Consumer Microsegmenting for Success: South Korea Duty-Free's Post-Pandemic Loyalty Overhaul
Prudence Lai
Post-pandemic travellers have shifted their shopping behaviours and preferences, prompting duty-free retailers to rethink their consumer engagement strategies to foster recovery and growth. In response, South Korean duty-free operators have introduced new loyalty programmes tailored to specific consumer microsegments, offering more personalised benefits. To thrive, brands are moving away from a one-size-fits-all model in the design and management of their loyalty schemes.
WTM London 2024
Caroline Bremner
For 44 years, World Travel Market London has been the most influential 3 days it is possible to have in the travel industry. WTM London brings together the international leisure travel community; providing inspiration, education, sourcing, and benchmarking to travel professionals while providing exhibitors a place to do business and showcase their services to the international press.
London EV Show 2024
Fransua Vytautas Razvadauskas
The London EV Show gathers the world's leading companies and startups to showcase a broad range of products, services, and ideas, from electric cars and light vehicles to electric trucks and vans, as well as electric charging infrastructure and battery systems.