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Conscious consumers favour high-quality, tasteful and sustainably designed products. They appreciate brands that facilitate an easy and accessible sustainable lifestyle. Understanding these consumer attitudes towards sustainability is vital for businesses aiming to create impactful products. This report identifies the top five Sustainable Consumer profiles to target, based on their specific values and perspectives.
The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require establishing new trade routes and striking the right balance between operational security and cost efficiency.
With tissue and hygiene experiencing a further shift from price-led growth to volume recovery, the lingering cost-of-living crisis reinforces value as a central theme. Businesses need to benchmark growth and sharpen their portfolio and product positioning against demographic characteristics, consumer preferences, wellness priorities and lifecycle needs to be better positioned in an economically uncertain environment.
