How to Be a Disruptive Brand
Euromonitor International
Disruption is the new norm, challenging established global brands to stay ahead of the curve. Here are tools you can use to keep up with the pace of change and innovation.
14° Simposio lberoamericano de VLB de Tecnologia Cervecera y del Envasado
Diego Borjas
Since 2008, VLB organizes this technical conference, especially focused on the Ibero-American beer sector. The 14th VLB Ibero-American Symposium on Brewing & Filling Technology will be held on this occasion in Mexico City, including a technical visit to the Heineken Brewery in Toluca (by invitation of Heineken Mexico).
市場機会を特定するための分析手法8選
Andres Chehtman
事業を成功に導くには、継続的に成長させるため、どのような戦略を取るべきかを見極める能力にかかっています。本記事では、その見極めを助ける8つの分析手法を紹介します。
Unlocking Sustainability Opportunities in Consumer Health
Jorge Zuniga
Consumers’ increasing focus on health, performance, and transparency is driving businesses to rethink their product formulations, expanding sustainability communication beyond just vitamins and sports nutrition. In fact, sustainable products within the consumer health industry recorded an 8% value sales CAGR from 2020 to 2023, outperforming their non-sustainable counterparts.
Identifying Opportunities in Pet Life Stage Nutrition Through the Lens of Need States
Sahiba Puri
Pet health and wellness is becoming increasingly sophisticated. Nuanced needs are driving specific expected benefits. Understanding life stage specific needs has the potential to create opportunities for pet care brands and category owners.
第一回Passportユーザー会、開催！
Taro Yamato
2024年6月14日、梅雨前の30℃を超える日に、「第一回Passportユーザー会」を開催しました。ゲストスピーカーにお迎えしたヤマハ株式会社の濱崎様から、ヤマハ社内でのデータ活用手法とユーロモニターの市場調査データベース「Passport」のベストプラクティス事例をご紹介頂いたのち、参加者の皆さまで交流を深めていただきました。
Women’s Sportswear: The Big Winner of Paris 2024 Olympics?
Suzi Gardner
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
Vitafoods Insights Webinar Series 2024
Magda Starula
The Vitafoods Insights Webinar Series covers key nutraceutical market topics, offering attendees the opportunity to get up to speed on market trends, consumer insights, and ingredient innovations to create effective formulations.
The Potential of Probiotics in Naturally Functional Food in Asia
Emil Fazira
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.