Kemo Zhou Consultant
shanghai
English, Chinese
About Kemo
Kemo is a Consultant based in Euromonitor's Shanghai office. She offers proactive commercial-support and client-facing opinion to help identify industry strategies, consumer trends and key new product developments.
Kemo's industry experience is primarily focussed on the industries of consumer health, sportswear, and beauty and personal care. Prior to her current role as a key researcher into beauty and fashion, Kemo worked as an analyst for a consulting firm, giving her some considerable experience in the health industry.
Recently Published Work
三大消费趋势，塑造2032年的亚太
Rachel He
高新技术，尤其是 AI 的突破、疫情后生活方式的改变以及 Z 世代的崛起，推动了亚太地区的数字生活、新型购物方式和个性化三大趋势的发展。为实现长期且可持续的增长，企业应深入分析这些大趋势，打造真正吸引人、定制化和负责任的客户关系和购物体验。
Top Three Megatrends Shaping Asia Pacific by 2032
Rachel He
Technology breakthrough especially in AI, lifestyle changes after the pandemic, and the rise of Gen Z have been driving Digital Living, Shopper Reinvented and Personalisation in Asia Pacific. Euromonitor has identified these megatrends as the top three influential ones transforming the region’s future towards 2032. Truly engaging, customised and responsible customer relationships and shopping experience should be prioritised by businesses in order to grow.
Liver Detox Craze in Asia: Driven by Youthful Lifestyle
Kemo Zhou
A growing trend among young consumers in Asia with imbalanced dietary habits and occasional unhealthy indulgences is a heightened interest in promoting optimal liver health. This is often spurred by consumers’ desire to maintain their bodies’ ability to function optimally in the face of these lifestyle choices. Many turn to liver-supporting supplements as a potential means of bolstering their wellbeing and ensuring their bodies can keep pace with the demands of daily life.