Recently, all eyes have been on Paris, where the 2024 Olympic Games are taking place. While athletes win well-deserved medals, many consumers struggle to exercise regularly, which directly affects their health and quality of life. In fact, two-thirds of global respondents to Euromonitor’s Voice of the Consumer: Health and Nutrition Survey are not satisfied with their exercise frequency. Many factors can prevent exercising, such as lack of time or not finding an enjoyable physical activity.Understanding the drivers preventing consumers from reaching their fitness goals can help inform innovation plans, product development and marketing communication for companies in the health and wellness sector. As an example, fitness apps have proven to be a more accessible and flexible way of maintaining some physical activity. These apps offer short and customisable workouts, which are easier to include in daily routines. In addition, a recent TikTok trend called “cozy cardio” has been gaining popularity, promoting a more welcoming approach to exercise in a comfortable environment.
To address consumer needs in this space, it is imperative for players in sportwear, sports nutrition, consumer electronics, food and beverages and other industries to consider consumer habits data and build on competitive strategies.
More about the Euromonitor Voice of the Consumer: Health and Nutrition Survey
As new trends across health and nutrition emerge, it is important for companies and brands to understand consumer health perceptions and concerns, as well as related consumption and exercising habits.
To help businesses effectively, we worked with our in-house industry experts and analysts alongside key players within the industry to create the Health and Nutrition Survey, which covers a wide array of topics and key trends within areas such as packaged food, consumer health and sports nutrition.
Key questions the Voice of the Consumer: Health and Nutrition Survey answers
- Who are the key consumers in sports nutrition?
- What is the best way to target specific consumers who are stressed and worried about mental wellbeing?
- How are consumers’ medical habits and preferences changing?
- How can you tailor your services and products to what your key consumers value?
Euromonitor International's consumer insights offering
Euromonitor designs consumer and industry surveys in-house, using input from research experts and clients. Our offering includes nine annual Voice of the Consumer tracking surveys, and an annual Voice of the Industry survey of professionals, and full custom survey capabilities to uncover holistic solutions in the context of wider market and industry trends.
These capabilities can be found in Passport, Euromonitor’s one-stop shop for industry, economies and consumer data. Connect with our team to learn more.
Read our article, Women’s Sportswear: The Big Winner of Paris 2024 Olympics?, for more analysis on women’s sportswear.
Stream our white paper, The Business of Wellness, to get in-depth insights on the wellness landscape in 2024.