This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with a variety of reward incentives and experiences, companies can generate greater value for both their business and their customers.
This report comes in PPT.
Brands that hold close values for Loyalty and Engagement indexes, are effectively communicating their strategy and translating it into the consumer-facing channels, achieving a more compelling and holistic loyalty proposition.
Retail and Travel industries remain the leaders of loyalty, with well-developed and diverse propositions, but competing industries pick up speed by adding innovative next-generation loyalty features.
Loyalty programmes are evolving to align with shifting consumer preferences and demands. Mobile loyalty apps are ideally suited to this new landscape, offering a new way to enhance exclusivity, provide instant gratification and boost customer satisfaction.
Traditional transactional loyalty programmes, centred on points and tiers, continue to dominate the loyalty landscape in 2024. However, the market has become saturated with these reward offerings, which may lead to consumer fatigue and increase the risk of brand switching, ultimately compromising long-term loyalty.
Experiential rewards are increasingly capturing customer loyalty and those brands that leverage the value of experiences as part of their loyalty schemes are likely to gain an advantage in forging stronger, long-lasting connections with their customers.
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