Paula Ferolla Research Analyst
são paulo
English, Portuguese
About Paula
Paula is a Consumer Insights Consultant at Euromonitor International, based in the company’s São Paulo office.
Expertise
Paula currently works in the Consumer Insights team. She has also been a part of the Home and Tech vertical, focusing on syndicated research for Brazil. Her industry expertise includes consumer appliances, tissue and hygiene, home care, toys and games and home and garden. She is particularly interested in consumer behaviour shifts stemming from generational differences and changes, and how this can be applied to new business opportunities for growth. Prior to Euromonitor, Paula worked in commercial planning and also in market research, where she developed strong analytical skills and a talent for providing business leaders with shrewd and perspicacious consumer insight.
Recently Published Work
Chart of the Month: Understanding Consumer Habits to Bridge the Fitness Gap
Paula Ferolla
As new trends across health and nutrition emerge, it is important for companies and brands to understand consumer health perceptions and concerns, as well as related consumption and exercising habits. Our Voice of the Consumer: Health and Nutrition Survey can help.
Chart of The Month: Navigating AI and Automation in Challenging Times
Paula Ferolla
In challenging economic times, industries continue to look for enhanced productivity, cost reduction and new growth paths, as technological development is an essential tool. This technology has gained momentum due to several potential uses, such as process automation, data analysis, customer service personalisation and online fraud detection.
Chart of the Month: Understanding Consumer Trends in Vacation Planning
Paula Ferolla
Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.