Women’s health is driving interest in consumer health, with consumers looking for solutions for common health considerations across life stages. Euromonitor conducted a comprehensive review of over 40,000 women’s health products across the world to determine the current state of the industry, what products are succeeding, what benefits are rising, and where the concepts have taken hold. White spaces abound, but only if the industry evolves to directly address women’s immediate health demands.
This report comes in PPT.
The marketplace for women’s health products within consumer health is still relatively nascent with considerable room to grow, but women are already demanding solutions from dietary supplements and OTC drugs to address symptoms of menopause, menstrual pain, and others.
Even though women are demanding consumer health solutions, they largely remain unmet, with a scant number of explicit claims around women’s life stages found between 2021 and 2023. Benefits remain the area of women’s health that has the furthest to go for the industry to flourish.
Women’s health needs to take a cue from the broader marketplace for consumer health where blurring messaging and health demands have led to a proliferation of products with combined benefits. Given the complex mix of factors behind women’s health demands, combination benefits will likely rise in prominence over the coming years.
Cultural and political influences differ, but from 2021 to 2023, the women’s health marketplace globally was evenly divided between Asia, Europe and the US. Cross-border influences in ingredients, clinical research, regulatory shifts, tech advances, and customer outreach will drive innovation between markets.
Consumer health starts in an enviable position to take advantage of the burgeoning women’s health movement, but to answer specific health demands, the industry will need to engage in partnerships with femtechsolutions as well as with enterprising companies in the nutritional, beauty, and hygiene spaces.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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