Leisure travel packages in Turkey will remain dominated by those offering sun and sea, as well as players delivering cultural heritage tourism. Turkey's rich historical and cultural heritage, including 19 UNESCO World Heritage Sites (17 cultural and 2 mixed) and 84 other sites (77 cultural, 4 mixed, and 3 natural) on the Tentative List, contributes significantly to this trend.
Within total bookings, the share of mobile sales is expected to increase for both direct bookings and those through intermediaries. The high level of smartphone ownership in Turkey and the familiarity with m-commerce will drive mobile sales of domestic and outbound travel.
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Understand the latest market trends and future growth opportunities for the Booking industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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