Booking

Travel activity in Ireland continues to rise in 2024. Irish consumers have become increasingly confident in taking trips to long-distance destinations, driving up overall spending on booking. This is opposed to the trend in previous years, when…

The growth in online bookings continues to be a prominent trend in Croatia in 2024, as many travellers find it most convenient to arrange accommodation through online travel platforms, especially when visiting destinations, they are already familiar…

Category leaders such as Invia.cz, Fischer, Exim Tours, Cedok and Blue Style have all recorded solid sales growth in 2024. This has been driven by high demand for summer holidays but also due to an increasing offer of exotic destinations which has…

In 2024, online travel agencies are expanding their ancillary services and investing in marketing across various media channels to grow their customer base. One of the largest online travel agencies in Slovakia, Kiwi.com, launched a significant…

Booking sales in Bulgaria are being supported by various factors in 2024. Overall, consumers have become accustomed to the convenience which online channels offer, thus, online intermediaries are ideally suited to cater to this demand. Added to…

Although booking sales in Germany continue to grow in 2024, a significant slowdown is evident. Several factors, including the cost-of-living crisis driven by high inflation the previous year, are still being felt and play a role in the shift in…

In order to grow and gain share in South Africa’s travel and tourism industry, it has become imperative for service providers to be in partnership with key travel intermediaries. This is evident with the growing popularity of platforms such as…

Polish consumers are shifting their spending away from durable goods to experiences, and booking is a beneficiary of this trend. An increase in the national minimum wage and average salary has boosted disposable incomes. The indexation of Family 500…

Booking sales are set to increase strongly in Hungary in 2024. Despite the financial difficulties faced by the majority of households and more careful spending patterns on non-essential goods and services, the willingness to travel remains strong in…

Booking in Romania is expected to see impressive growth in retail current value terms in 2024, continuing the trend of the previous year. This can be largely attributed to a surge in early reservations, which began as early as November 2023 and…

Booking sales are set to grow in current value terms in Sweden in 2024. In late 2023, the European Commission blocked the acquisition of Swedish eTraveli online services - Gotogate and MyTrip, by global market leader, Booking.com. The aim is to…

Booking sales are set to grow in current value terms in Norway in 2024. Large travel intermediary, TUI, notes an increase in the booking of package tours. The company renewed its partnership with the airlines player, Norwegian, to provide affordable…

2024 is seeing outbound travel take a higher share of UK consumers’ travel expenditure. This is benefiting sales via intermediaries overall, where in leisure travel, leisure air travel is one of the most dynamic growth areas, reflecting the status of…

Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package…

Summer has been somewhat disappointing for booking in Switzerland in 2024, with travel agencies disappointed as Mediterranean destinations are recording below average sales. However, autumn travel faces a brighter outlook, and southern European…

Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the…

The Philippines travel industry anticipates double-digit growth in bookings in 2024, as seen in the data, driven by strong demand for both domestic and international trips. According to the Philippine Travel Agencies Association, the surge in foreign…

Direct bookings in the Netherlands are growing faster than through intermediaries, which is partly due to the stronger growth in leisure travel compared to business. Travel intermediaries remain the key choice for booking business travel. When making…

Retail sales of bookings are expected to continue growing in constant value terms in 2024, albeit at a slower rate than in 2023, when there was a release of pent-up consumer demand. Japan represents the top destination for Taiwanese travellers, with…

Following a record-breaking year in booking in 2023 for many industry players in Portugal, expectations for 2024 were initially cautious due to the complex global situation. The ongoing war in Ukraine, the emergence of other conflicts around the…