Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package…
Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the…
The Philippines travel industry anticipates double-digit growth in bookings in 2024, as seen in the data, driven by strong demand for both domestic and international trips. According to the Philippine Travel Agencies Association, the surge in foreign…
Direct bookings in the Netherlands are growing faster than through intermediaries, which is partly due to the stronger growth in leisure travel compared to business. Travel intermediaries remain the key choice for booking business travel. When making…
Retail sales of bookings are expected to continue growing in constant value terms in 2024, albeit at a slower rate than in 2023, when there was a release of pent-up consumer demand. Japan represents the top destination for Taiwanese travellers, with…
Following a record-breaking year in booking in 2023 for many industry players in Portugal, expectations for 2024 were initially cautious due to the complex global situation. The ongoing war in Ukraine, the emergence of other conflicts around the…
In recent years, booking services in Peru have shown significant growth, effectively recovering to pre-pandemic levels. This recovery has been primarily driven by the online sales channel, which has seen dynamic activity. Online intermediaries have…
In 2024, booking sales in New Zealand are set to record a double-digit increase. As New Zealand emerges from the pandemic and reopens its borders, international business travel has seen a substantial resurgence, even as the domestic market faces…
Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining…
Booking sales are set to decline in current value terms in Israel in 2024. While locals are starting to travel more in 2024, there is still expected to be a decrease in the overall travel market, which will impact booking. The only category set to…
In 2024, the booking sector in Greece has seen its revenue surpass pre-pandemic levels, driven by a robust increase in travel demand and significant hikes in travel costs. This rise in revenue is attributed to both an uptick in the number of…
Booking sales are seeing slower growth in current value terms in 2024 after the dynamism seen in the previous two years. Although consumers remain keen to travel economic pressures have been taking their toll. Elevated inflation and rising living…
The travel booking sector is supported by a series of consumers and trade marketing campaigns, spearheaded by the government. The Ministry of Tourism has recently announced its participation in the 44th edition of the World Travel Market (WTM) London…
Online bookings continue to gain share in Ecuador, especially with the ascendancy of Generation Z consumers, who are entering the workforce with augmented purchasing power. As this tech-savvy generation asserts its influence in the travel domain, the…
2024 is proving to be a positive year for booking in Denmark, supported by Danes travelling more with increases in both outbound and domestic trips compared to 2023. Spending is also on the up thanks to higher prices, though the worst of inflation…
After a few years of restricted movement, people are keen to make the most of travel opportunities, even as part of their work. Employees are making the decision to enhance corporate travel opportunities with rest, relaxation, and adventure by either…
Booking is performing very well in Belgium in 2024 with a new post-pandemic record. Indeed, even if the economic situation is not always easy, it seems that the travel budget of Belgian families has not been affected much. Actually, even if they do…
In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote…
Although inflation-tired consumers are looking for ways to save money, many have seemed unwilling to give up their travel experiences. While still wanting to travel, consumers are therefore looking for value. While a small group of consumers have…
Booking.com BV stands as the leading travel intermediary in the United Arab Emirates, commanding a strong presence in the local market. Following closely behind, SNTTA Emir Tours continues to hold a significant position, being one of the oldest and…