Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Travel activity to, from and within Ireland continues to recover in 2024, although patterns within travel are shifting. The strong inflation of recent years is subsiding, meaning that growth is being driven more by volume, rather than inflation.…
Ireland’s residents continue to increase their overall frequency of travel in 2024. Although domestic travel remains popular, the key trend in 2024 is a shift in favour of outbound departures. Immediately following the lifting of pandemic…
Value sales of lodging in Ireland continue to increase, although growth is increasingly driven by rising prices rather than greater occupancy. Hotel occupancy in Ireland in the first half of 2024 was marginally up on 2023, which is also the forecast…
Travel activity in Ireland continues to rise in 2024. Irish consumers have become increasingly confident in taking trips to long-distance destinations, driving up overall spending on booking. This is opposed to the trend in previous years, when…
Given the geographical position of Ireland, air transport is the predominant travel mode in terms of outbound travel in the country, and accounts for the vast majority of outbound trips. As the number of outbound departures from Ireland continues to…
Croatia’s membership in both the Schengen Area and the Eurozone in 2024 continues to enhance the country's attractiveness for travel. This development has a positive impact on inbound arrivals not only from Europe but also from more distant countries…
Inbound tourism to Croatia experiences robust growth in 2024, despite a notable increase in prices within the tourism sector. This rise in costs has brought Croatia into closer competition with destinations such as Italy and Spain. However, inbound…
Lodging prices in Croatia continue to increase in 2024 following a sharp rise in 2023, driven by escalating operational and labour costs. This upward trend in prices has significantly impacted lodging, leading to a notable shift in the market.…
The growth in online bookings continues to be a prominent trend in Croatia in 2024, as many travellers find it most convenient to arrange accommodation through online travel platforms, especially when visiting destinations, they are already familiar…
In the 2024 summer season, Croatia was connected to 517 destinations, marking a significant double-digit increase in the number of passenger aircraft operations. Approximately 70 different airlines were scheduled to operate flights between Croatia…
Inbound tourism is lagging behind outbound tourism in 2024. Despite consumers having to manage tighter budgets in the last couple of years of the review period the demand for outbound travel continues to see strong growth in 2024. Nonetheless,…
Inbound tourism continues to lag behind the recovery of outbound tourism, partly due to the ongoing conflict in neighbouring Ukraine, but also a result of Slovakia’s limited promotion as an attractive destination. This may change with the…
Travel is seeing positive trends in Bulgaria in 2024. It is, however, noted that travel costs remain important criterion for local consumers, with many accessing deals and savings through booking trips in advance, opting for shorter stays, and even…
The composition of inbound tourism has changed and does not mirror the pre-pandemic one in 2024. Inbound tourism is dominated by arrivals from neighbouring countries such as Poland, Germany and Slovakia. Tourists from these and other European…
In 2024, outbound travel demand in Slovakia remains robust, reaching pre-pandemic levels comparable to 2019. Slovak tourists continue to favour traditional holiday destinations such as Croatia, Italy, Greece, and Turkey. However, there is also…
Tourism flows in Bulgaria are seeing positive trends in 2024, in both inbound and outbound terms. This demonstrates that, despite inflationary pressures and rising prices, Bulgarian consumers are still showing a strong appetite for travel.
In 2024, the number of guests staying in lodging facilities has already surpassed pre-pandemic levels but the number of room nights being booked has lagged behind because people have been taking shorter stays. Lodging guests are dominated by Czechs…
In 2024, inbound tourism has not fully rebounded, affecting both luxury and mid-market hotels, particularly in the capital and other major cities. These segments are still experiencing a lower number of tourists compared to 2019. Hotels in ski…
Lodging (destination) is seeing both positive developments and ongoing challenges in Bulgaria in 2024.The industry suffered badly during the era of the pandemic, and ongoing consumer price-sensitivity alongside inflationary pressures leading to…
Category leaders such as Invia.cz, Fischer, Exim Tours, Cedok and Blue Style have all recorded solid sales growth in 2024. This has been driven by high demand for summer holidays but also due to an increasing offer of exotic destinations which has…