Germany took a while to adapt to the digital world as consumers weighed the benefits and disadvantages of sharing personal data. However, as digitalisation continues to evolve in the country, the integration of artificial intelligence and virtual reality tools in the travel booking process will be increasingly expected.
While German consumers place significant importance on sustainability and eco-friendly living, they are showing some reluctance to pay more for green alternatives, and this extends to travel. Over the forecast period, the search for a middle ground, where value includes care for the planet, will be defined as a point of differentiation by travel agents.
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Understand the latest market trends and future growth opportunities for the Booking industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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