Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2024, the retail current value growth rate of vitamins in Vietnam is expected to exceed that of 2023. Despite pressure on disposable incomes amidst high inflation, strong awareness of health remains a significant driver of growth for vitamins.…
Despite a third consecutive year of retail volume decline in 2024, demand for vitamins in the UK remains above pre-pandemic levels. The sluggish performance in recent years can be partly attributed to growing consumer preference for combination…
Demand for vitamins in the United Arab Emirates, both single vitamins and multivitamins, continues to grow in 2024. Mental health struggles and increased awareness of vitamin deficiencies, such as of vitamins B and D, highlight their impact on mental…
Demand for vitamins in the Philippines is expected to continue rising throughout 2024, driven by a strong focus on maintaining optimal physical health and a strong immune system, even after the end of the COVID-19 pandemic. While health protocols…
Demand for vitamins in Thailand continues to grow strongly, with multivitamins recording a more dynamic performance in the first half of 2024 compared to single vitamins. Multivitamins are favoured for their perceived efficacy and convenience,…
The New Zealand market continues to feel the impact of the ongoing cost-of-living crisis, with consumer confidence in spending on non-discretionary categories remaining low. Vitamins is therefore expected to experience another year of weak retail…
As Mexican society has experienced lifestyle changes, with busier schedules and the greater availability of processed foods, there has been growing concern about the negative impacts of an unbalanced diet on health. As a result, government…
In 2024, health- and beauty-conscious consumers are expected to continue to drive retail current value growth for vitamins in Japan. Multivitamins which improve basic nutritional balance and health conditions are widely endorsed as the first choice…
Vitamins is set to see modest current value growth in Italy in 2024. The single vitamins segment is being characterised by contrasting dynamics between the different product categories. On the one hand, a further decline in vitamin C sales is likely…
Demand for vitamins in Hong Kong continues to recover, with vitamin B in particular witnessing the emergence of innovative delivery formats beyond traditional capsules. In addition to the traditional tablet and gummy formats for vitamins, innovative…
After the surge in demand for vitamins in China in 2022, related to the reopening of the country after COVID-19 restrictions, vitamins experienced a slight retail current value decline in 2023, primarily driven by corrections for multivitamins and…
Demand for vitamins in Chile is surging in 2024 following two consecutive years of decline. A fall in retail volumes in 2022 was due to high comparable rates following the pandemic and the return to normalcy, which relegated supplementation to a…
Vitamins in Belgium is projected to register positive retail volume and current value growth in 2024. Retail current value growth is set to be higher due to the effect on prices of still high for the market, if slowing, rates of inflation. Meanwhile,…
Since the pandemic, retail volume sales of vitamins in Argentina have remained well above 2019 levels, although there have been some fluctuations in consumer demand over recent years. Vitamin consumption is projected to decrease in 2024 as the…
Vitamins is projected to continue to see slow and steady retail current value growth in the US in 2024. This increase in sales is a result of consumers shifting towards a more holistic approach to healthcare, focusing on prevention rather than…
In 2024, vitamins in France is experiencing a significant transformation, with current value sales driven primarily by price increases as volume sales are dampened. This reduction in usage can be partly attributed to a return to a more normal state…
Sales of vitamins are seeing strong growth in current value terms in 2024, but performances are varying between the different categories, with value growth also being driven in part by price increases. The pandemic has changed consumer behaviour with…
The demand for vitamins in Algeria is witnessing solid growth in 2024, driven by increasing consumer awareness of the importance of optimal nutrition and immune health. Despite this rising interest, vitamins are still not perceived as essential…
After the significant surge in sales witnessed in Brazil during the COVID-19 pandemic, vitamins is expected to see more modest rates of volume and current value growth in 2023, although they will exceed the 2022 levels. The favourable performance in…
With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…