Wound Care

Wound care in Vietnam is expected to experience stable expansion in retail current value terms in 2024. This growth can be attributed to the increased consumer desire to spend time outdoors, engaging in sports, and travel, leading to a higher…

Wound care is one of the most stagnant categories in OTC consumer health in the UK. There are several factors contributing to its limited growth, namely the lack of innovation and limited development in use cases. The immediate years following the…

Demand for wound care in the United Arab Emirates continues to grow in 2024. The United Arab Emirates is home to a vibrant, youthful population, with millennials increasingly engaging in outdoor activities during the winter months. This trend is…

Demand for wound care products in the Philippines is expected to rise in 2024 as more consumers engage in physical activities that commonly result in minor injuries. Growing levels of health consciousness, exacerbated by the pandemic, have fuelled…

Demand for wound care in Thailand continues to rise in 2024 as consumers resume their daily lives, which can result in higher incidence of minor accidents which need immediate care. Consumers are spending greater time outside of the home travelling…

Wound care in New Zealand is expected to register increases in retail volume and current value terms in 2024, continuing the trend from the previous couple of years. Both gauze, tape and other wound care and sticking plasters/adhesive bandages are…

Wound care in Mexico is set to maintain solid retail current value growth in 2024. The current consumption trends for wound care products in Mexico reflect greater awareness of the importance of personal care and wellbeing. With an increased focus on…

Wound care in Japan is expected to remain stable in retail current value terms in 2024, as the category tends not to experience seasonal fluctuations, inbound demand, or environmental changes such as innovation and price revisions, unlike other…

Wound care is set to see retail value sales grow in current terms in Italy in 2024. While first aid kits remains a minor segment, the sticking plasters/adhesive bandages category is still enjoying the boost resulting from the performance of surgical…

Wound care in Hong Kong is witnessing increasing demand for technologically-advanced bandages and adhesive plasters, driven by a growing consumer preference for products that prioritise user convenience and promote faster healing. This shift in…

Wound care is set to maintain slow and stable retail current value growth in China in 2024. The category remains highly concentrated, with Yunnan Baiyao and Band-Aid holding significant value shares. These two brands are expected to lead value sales…

Wound care in Chile continues to record declines in both retail volume and value terms. This is primarily due to the country's economic situation, where consumer spending remains constrained and Chileans are having to prioritise their expenses. In…

Wound care in Belgium, after experiencing a recovery in the post-Coronavirus (COVID-19) period, is projected to see a return to retail volume decline in 2024. Indeed, relative humid weather did not favour outdoor activities, decreasing the risk of…

Wound care in Argentina is forecast to see decline in retail volume terms due to weak consumption. Government reforms have driven up the cost of living and unemployment forcing consumers to make cutbacks on non-essential products like wound care…

An improvement was seen in the growth rate for wound care in retail current value terms in the US in 2023 compared with the previous year, and a positive performance is also expected in 2024. In addition to price rises, this is due to the increasing…

In 2024, wound care in France is facing significant challenges due to several influences. Adverse weather conditions have contributed to a decline in outdoor activities, which typically boost demand for wound care products. Additionally, financial…

Sales of wound care continue to decline in retail volume terms in 2024. This trend can be largely explained by a decrease in the purchasing power of the population. With household budgets being squeezed consumers are more focused on basic goods and…

Wound care in Algeria continues to register positive volume and value growth in 2024, supported by demographic factors and lifestyle trends. However, the growth remains modest, primarily because the category consists of basic products such as…

Wound care is set to maintain stable current value growth in Brazil in 2023, but will continue to decline in volume terms. It was previously a prevalent practice amongst Brazilians to maintain a supply of gauze, sticking plasters/adhesive bandages,…

Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…