According to the European Central Bank, interest rates are set to continue growing in 2023, thereby placing further pressure on consumers’ disposable incomes along with elevated inflation. This scenario is already evident in slower growth rates being recorded by dietary supplements in 2023, with consumers prioritising their purchases, reducing frequency of purchases for these products, or searching for more affordable options, including online.
The pandemic exacerbated the interest among local consumers in becoming both healthy and adopting a “beauty from within” approach, not only by improving their nutrition but also by including dietary supplements that may support elements of their diets in which they may be lacking. This trend is likely to continue to support growth of dietary supplements with a beauty positioning, especially products that focus on hair and skin health.
One of the defining trends in Spanish society in recent years has been the ageing of the population and there are two key factors underpinning this demographic megatrend. The first of these is the country’s low birth rate, which is in turn the result of the unfavourable socioeconomic conditions for young adults in Spain, which tend to deter young couples from starting a family until they have achieved a certain level of financial security.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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