As Singapore experiences an increasingly older population, dietary supplements are becoming increasingly important in supporting healthy ageing. Despite this demographic shift, Singaporeans continue to enjoy a high standard of living and substantial disposable income, allowing them to reallocate spending towards health-focused products like dietary supplements.
The rising holistic beauty trend is significantly contributing to the expansion of the dietary supplement market, particularly among younger female consumers. Holistic beauty emphasises the integration of beauty-enhancing supplements into daily skincare routines, offering a more well-rounded approach to personal care that supports both internal and external health.
As offline retail competition intensifies and external factors such as inflation and rising living costs continue to strain household budgets, the shift in consumer preference toward private label products is expected to gain significant momentum. Notably, leading health and personal care retailers, such as Guardian, have already introduced a variety of private label offerings, including dietary supplements.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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