Value sales of dietary supplements (at constant 2024 prices) in Germany are expected to expand over the forecast period, supported by an ageing population and a shift towards preventative health measures among younger consumers. While there is a degree of maturity, players will actively invest in product diversification and introduce more segmented options.
Dietary supplements that promote inner beauty and digestive health are expected to continue to experience strong growth over the forecast period. Collagen is becoming increasingly popular due to its promised effects on skin health.
Rather than developing dietary supplements for specific individuals, age groups or genders, the focus is now slowly shifting towards products that address specific life stages or mental states, recognising the dynamic nature of consumers and fluctuating demands. For example, supplements tailored to women's menstrual cycles, targeting the luteal or ovulatory phase, illustrate this trend.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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