Despite increasing competition from functional foods, as the largest value category overall, herbal/traditional dietary supplements will continue to drive sales over the forecast period, as local consumers to look to strengthen their immune systems or fortify their nutritional intake with perceived safe options due to their natural positioning.
The population in South Korea is ageing, and herbal/traditional products will remain a popular choice among this older demographic as they believe in the ingredients and functions of herbal/traditional products. However, younger generations are also gaining a greater interest in products that they perceive as natural and not as strong as standard or Rx alternatives.
Greater time spent outside of the home, including the stronger resumption of socialising and eating in foodservice outlets due to local consumers’ busy lifestyles, will continue to support solid demand for both herbal/traditional digestive remedies and herbal/traditional tonics. Some Korean consumers turn to the latter for their perceived effectiveness in addressing issues that arise from overindulging in alcohol, which can lead to hangovers and digestive issues.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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