Herbal/traditional products is expected to maintain solid current value growth rates in Brazil throughout the forecast period. Despite having the largest biodiversity on the planet, the Brazilian share of global sales of herbal/traditional products stands at less than 2%.
For nearly two decades, medicinal plants and herbal medicines have been part of the Brazilian Ministry of Health’s agenda. However, the country has yet to make significant strides in increasing production and development within this space.
Herbal/traditional products holds significant potential in Brazil, supported by the country’s rich biodiversity, which offers a wide range of natural ingredients. This gives the category a unique opportunity to provide effective alternatives to standard OTC products, and even some prescription medicines.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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