Despite an increasing interest in herbal/traditional products in Israel across the OTC consumer health spectrum, price increases on the back of expected rises in VAT in early 2025 and increasing consumer price sensitivity may dampen growth. People are expected to feel the squeeze on their purses, particularly in the early part of the forecast period, which will lead to a rationalising of spending and a focus on products that are deemed to be essential.
Popular herbal/traditional product groups such as sleep aids, dermatologicals and paediatric dietary supplements are expected to perform well over the forecast period, fuelled in part by the increasing incidence of issues with sleep and anxiety related skin complaints, such as eczema, due to the stress caused by the Israel-Hamas war. In addition, the increasing interest in finding products based on natural ingredients for children will continue to boost sales of paediatric dietary supplements as parents seek to give healthier products to their children.
Retail e-commerce for herbal/traditional products is likely to see good growth over the forecast period as people are buying more online as it is considered convenient and there is now a wide range of internet retailers to choose from. In addition, a fear of going out too much for some consumers in the north and south of the country due to the Israel-Hamas war has also boosted online sales in 2024.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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