Herbal/traditional products is set to continue to register positive, albeit undynamic and gradually slowing, retail volume and value growth (constant 2024 prices) over the forecast period. The demand for these products, which are perceived as healthier and more natural than regular OTC products, is expected to continue to support demand as German consumers become increasingly health-conscious.
Increasing numbers of German consumers have been showing an interest in exploring products containing CBD, a component derived from hemp leaves, particularly in the case of sleep aids. This trend is particularly prevalent among the younger demographic, such as millennials, showing a particular preference for these CBD-based alternatives.
The competitive landscape of herbal/traditional products in Germany is likely to remain fragmented over the forecast period, led by three players: CFP Brands Süßwarenhandels GmbH & Co KG, Bionorica, and MCM Klosterfrau Vertriebsgesellschaft mbH. Smaller players grouped together under “others” hold the biggest retail value share in 2024.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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