Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
In 2024, sweet spreads in Egypt has seen a decline in sales volume, but a substantial increase in value, largely due to a sharp rise in prices. This increase in costs has been driven by several factors. Firstly, the cost of raw materials,…
In 2024, sauces, dips, and condiments in Egypt has seen a notable decline in volume, accompanied by a significant increase in value. This shift has primarily resulted from a substantial price hike of over 30% in the first quarter of the year, driven…
In 2024, the volume of meals and soups available in Egypt has declined, while retail selling prices have risen significantly. This shift is largely due to the Egyptian pound’s devaluation in March 2024, during which the currency lost 60% of its…
In 2024, the volume of edible oils available in Egypt has declined, accompanied by a substantial increase in prices. This dramatic rise in cooking oil costs can be attributed to three primary factors. First, both local and international oil prices…
Cooking ingredients and meals in Egypt in 2024 is facing significant challenges due to the foreign currency devaluation that occurred in March 2024, where the Egyptian pound lost 60% of its value. Import complications in the first quarter of 2024,…
Although the budget balance has improved, economic freedom has worsened and corruption remains an issue in Morocco, whilst power remains concentrated in the hands of the monarch. The economy is outperforming peers and inflation has fallen…
Although improved government integrity has boosted economic freedom, Cameroon continues to be blighted by corruption and doubts over the president’s whereabouts are generating instability. Economic momentum has slowed and external sector…
Light vehicle sales are showing signs of recovery but are still below pre-pandemic levels. EV registrations soared at a CAGR of 95.2% from 2018 to 2023, however EVs are still relatively small in popularity. The shared mobility sector rebounded…
Premium and luxury cars continued to see strong growth in current value and retail volume terms in South Africa in 2024. A more stable rate of inflation in the country, alongside the growing number of affluent consumers has helped to sustain a…
Designer apparel and footwear (ready-to-wear) continues to record steady growth in current value terms in 2024, with designer apparel performing slightly better than designer footwear. Hugo Boss continues to be the leading player on the South African…
Luxury goods in South Africa has continued to record steady growth in current value terms in 2024 albeit at a slower pace than in 2023. More stable rates of inflation, combined with a rise in the number of affluent South Africans and the booming…
Fine wines/champagne and spirits has continued to record double-digit growth in current value terms in South Africa in 2024. This strong growth has been largely driven by the increase in unit prices which was a result of elevated inflation and rising…
Luxury hotels has continued to post dynamic growth in current value terms in South Africa in 2024, with sales recovering to and exceeding pre-pandemic levels. Bookings have recovered as the country’s tourism industry is now back on track following…
Retail volume sales of sweet spreads in South Africa continue to rise in 2024, mainly driven by the most popular type, nut and seed based spreads. However, overall volume growth of sweet spreads is low due to economic pressures. Many South Africans…
Retail demand for sauces, dips and condiments in South Africa continues to fall in 2024, driven by challenges for sauces, the dominant value category. However, there is some discrepancy, as demand for recipe sauces, particularly dry recipe sauces…
Retail demand for meals and soups in South Africa continues to rise in 2024 in line with review period trends. Demand for meals and soups is being supported by the convenience of these meal solutions, especially during loadshedding periods. Certain…
Retail volume sales of edible oils in South Africa continue to fall in 2024, albeit at a much slower pace compared to the previous year, as consumers continue to return to foodservice – demand for edible oils through the latter channel continues to…
Overall retail demand for cooking ingredients and meals in South Africa continues to fall, as the economic difficulties of 2023 remain of concern in 2024. Inflation levels in the country remain fairly high, despite the high interest rates. This is in…
In 2024, inflation remained high in Ethiopia, boosting current value sales of dairy products but hindering retail volume growth, which was modest overall. Packaged butter and spreads experienced marginal decline, as many opted for lower-priced…
In 2023, Ethiopia's dominant household type was couples with children, with a high prevalence of traditional family lifestyles. Despite a decrease in the birth rate, Ethiopia's birth rate remained above the global average due to factors such as…