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In the rapidly evolving world of consumer electronics and appliances, we identify high-value, fast-growing categories and reveal the key drivers behind their success. By understanding what works for others in the marketplace you can craft strategies to boost growth, whether it's creating products with smart home integration or better energy efficiency features.
Our expertise also extends to the entertainment industry, offering valuable insights into how brands are excelling - from traditional toys to video games in the digital age. We're here to help you unlock growth.
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Read moreRefurbishment – restoring used products to like-new condition for resale at lower prices – is transforming the consumer electronics and appliances market by addressing three consumer priorities: sustainability, affordability, and convenience. It particularly helps overcome concerns about pre-owned electronics and appliances quality.
Servitization is a business model that involves companies selling products and providing additional services to customers. The move towards servitization will enable companies to enhance customer interactions through extensive value-added services. For the appliances industry, the potential returns are immense.
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
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We research two distinct categories, with 105 sub-category breakdowns: major appliances and small appliances. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research four distinct categories, with detailed sub-category breakdowns: computers and peripherals, in-car entertainment, in-home consumer electronics and portable consumer electronics. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research two distinct categories, with detailed sub-category breakdowns: traditional toys & games and video games. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
Servitization as a strategic shift in the appliance industry enhances customer experience by offering integrated services alongside products. This shift drives revenue diversification through recurring service income and strengthens brand loyalty by fostering ongoing customer relationships. Overall, servitization helps companies build long-term value and differentiate in a competitive market.
After a difficult couple of years, with high inflation eating into households’ disposable incomes, the consumer electronics performance improved in Western Europe in 2024, but was still only stagnating in unit volume terms. However, a return to positive growth is expected from 2025, with gradually improving year-on-year performances forecast thereafter. Smart wearables, TWS earbuds and OLED TVs will continue to be among the most dynamic categories in the coming years.
Despite the strong growth of e-commerce, offline retail remains important for toys and games companies. Consumers are increasingly looking for immersive experience for families in-store , where they can spend leisure time at the weekend. Having consumers spend time in stores increases the possibility of additional purchases. Applying an omnichannel strategy will cater to consumers’ evolving needs.
Sales of consumer appliances continued to see steady growth in retail volume terms in 2023 boosted by new property development and fewer concerns about COVID-19. The government’s economic stimulus programme also encouraged consumers to go shopping again which helped to drive demand for a wide variety of consumer appliances during the first quarter of 2023 in particular. Seasonal holidays such as Songkran Festival and Chinese New Year also feature annual sales events which is when many consumers
Demand for small cooking appliances in Brazil continues to notably rise in 2023, with light fryers, rice cookers, hard pod coffee machines and espresso coffee machines particularly strong growth drivers. Among soft growth drivers, the demand relates to local consumers searching for more practical ways to prepare and cook meals, as well as a premiumisation trend among coffee consumers in Brazil. Inflationary pressure on unit prices continues to move upwards in small cooking appliances, although t
In the wake of the pandemic, Australians directed their attention towards creating comfortable and hygienic living spaces. The pandemic period witnessed a surge in sales of high-performance vacuum cleaners. Leading players such as Dyson and Ecovacs recorded notable increases in their sales. In 2023, the category has been undergoing a period of slight regression from the peak demand observed during the review period. Overall vacuum cleaners is set to experienced a slight volume sales decline, ind
In 2024, wearable electronics is poised for retail volume growth in the US, with growth amongst the major players driven primarily by Garmin and Apple in smart wearables. Garmin’s Venu 3 smartwatch stands out for its commitment to inclusivity, particularly with its innovative wheelchair features. Meanwhile, anticipation is brewing amongst Apple users due to the release of new iterations of the Apple Watch, including the highly anticipated Apple Watch Series 10, Apple Watch Ultra 3, and a third-g
Mobile phones in Brazil faced significant challenges in recent years, with 2023 continuing to see declines in both retail volume and current value terms. This was largely a reflection of the broader economic situation in Brazil, where inflation and reduced consumer purchasing power made consumers more cautious about their spending. Many delayed non-essential purchases, opting to extend the life of their current devices instead of buying new ones. In this context, smartphones – particularly high-
Computers and peripherals in Mexico benefit from steady demand in the technology market, with an increase in the adoption of electronic devices for both home and daily use. Although, retail volume sales are projected to continue to decrease in 2024, following spikes in demand in the Coronavirus (COVID-19) period, laptops remains a popular product type in computers and peripherals. There has been a demand in tablets for educational purposes, while the demand for desktops is in a longer-term decli
Toy and games in the UK recorded solid current value growth in 2023. Value growth for traditional toys and games was higher than the previous year, while video games returned to its positive trajectory following a marginal downturn in 2022 as demand stabilised post-pandemic. Plush and dress-up and role play remained dynamic performers within traditional toys and games, with plush particularly benefiting from the fact that this category appeals to both adults and children. Scientific/educational
Video games in Japan saw slow current value growth in 2023, with growth driven by video games hardware. Thanks to PlayStation 5 finally seeing a significant boost to its sales, this category saw a double-digit current value increase in 2023. Sony Interactive Entertainment struggled to sell PlayStation 5 after its launch in November 2020. A bottleneck in the production of chips prevented a stronger boost to sales. Semiconductors was one of the products hardest-hit by supply issues globally in 202
Traditional toys and games continued to see steady growth in current value terms in 2023 with consumers remaining willing to invest in gifts and treats for their children despite the challenging economic situation. When it came to the purchasing decision many parents continued to prioritise toys made from sustainable, non-toxic, and recyclable materials. This shift is being driven by a growing awareness of environmental issues and a desire to reduce plastic waste. Many toy manufacturers are resp
