Health and Beauty

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Our comprehensive research will help you understand industry trends and the competitive landscape—from allergy care to make-up and weight-loss supplements.

Our insights are more than skin-deep. We shed light on successful product innovations and evolving consumer preferences, including premium and women's health products. We are here to help you unlock opportunities and make decisions with confidence.

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The Business of Uncertainty: Impact of Trump Policies Across Industries

17 Jun 25 | UTC: 12:00 AM

What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.

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Economies Health and Beauty Food and Nutrition

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Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce

In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.

Retail Health and Beauty

How Brands Are Using SKU Mix and Claims to Signal Value: A Diaper Case Study

In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.

Health and Beauty Wellness

Cosmetic Business

More than 400 suppliers from over 20 countries will provide a unique overview of the latest trends and developments in ingredients, manufacturing and packaging exclusively for the cosmetics industry.

Beauty and Personal Care

Why The Middle East Matters Now for Beauty Brands

The Middle East beauty and personal care industry continues to be lucrative, with opportunities emerging as consumers seek to enhance their natural beauty as part of their self-expression, identity, culture, and wellness routines while using international, regional, and local brands. As consumers become more vocal about their preferences and are willing to invest in products and services that enhance their beauty, health, and wellness, businesses that cater to fulfilling these consumers’ demands stand to benefit.

Beauty and Personal Care Middle East and North Africa

Empowering Women’s Health: Focus on Ethics and Efficacy

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Health and Beauty Wellness
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Stay informed about current and future trends shaping the health and beauty industry. We also monitor, collect and analyse consumer survey data to better understand behaviours, trends and factors influencing purchasing habits in the health and beauty space.

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We research 15 distinct categories, with detailed sub-category breakdowns: baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, dermocosmetics beauty and personal care, fragrances, hair care, mass beauty and personal care, men's grooming, oral care, premium beauty and personal care, prestige beauty and personal care, skin care and sun care. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Premium vs mass breakdowns
  • Market sizes for dermocosmetics
  • Sales by retail channel incl. direct selling

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
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  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research seven distinct categories, with detailed sub-category breakdowns: allergy care, herbal/traditional products, OTC, pediatric consumer health, sports nutrition, vitamins and dietary supplements and weight management and wellbeing. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Herbal vs non-herbal supplements
  • Paediatric consumer health
  • Multivitamins by positioning

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research two distinct categories, with detailed sub-category breakdowns: contact lenses and solutions and spectacles. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Contact lenses by silicone hydrogel vs hydrogel
  • Contact lenses by spherical vs toric vs multifocal
  • % population with presbyopia, myopia and hyperopia

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research three distinct categories, with detailed sub-category breakdowns: away-from-home tissue and hygiene, retail tissue and hygiene and total tissue and hygiene. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Company and brand data
  • Historic data and forecasts
  • Annual and quarterly updates
  • Up to 20 years of comparable data
  • Retail and away from home volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need.  It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

EUR 1,375

World Market for Beauty and Personal Care

The beauty and personal care industry exceeded expectations in 2023, driven by the mass and premium segments, key beauty categories, premiumisation in personal care categories and rising consumption. The largest engines of growth were skin care, Asia Pacific, beauty specialists and e-commerce, and dermocosmetics. Wellness, ingredients and value creation are set to be key trends in 2024, as well as sustainability and artificial intelligence.

Beauty and Personal Care World
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EUR 1,375

World Market for Consumer Health

In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the industry, from sports nutrition’s expansion to lifestyle positionings to the continuing demand for cough and cold remedies in the face of continuing respiratory illness to the rise of multifunctional supplements as a reaction to persistent high prices.

Consumer Health World
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EUR 1,375

World Market for Retail Tissue and Hygiene

As demand for tissue and hygiene products further recovers, key demographic fundamentals and lifestyle factors are back as drivers of category performance. With inflation still imposing pressure on consumer spending, businesses need to benchmark growth strategies against geographical characteristics across categories, consumer routines and preferences, and adjacent life stage wellness needs to be better positioned in a still challenging environment.

Tissue and Hygiene World
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EUR 2,550

Beauty and Personal Care in the US

In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volume growth rates in categories such as deodorants, and hair care. Consumers became more cautious with their spending, focusing on essential items or private label offerings rather than indulgent or luxu

USA Beauty and Personal Care
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EUR 1,125

Skin Care in Hong Kong, China

The post-pandemic recovery of the tourism industry has played a crucial role in revitalising demand for many beauty products, particularly for skin care, including the largest category of facial care, and the dynamic skin care sets/kits, which are popular gift choices. As inbound tourists have made a notable return to Hong Kong, there has been increasing demand for skin care, helping to drive the category’s strong growth. In particular, this has had a positive impact on premium skin care brands,

Hong Kong, China Skin Care
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EUR 1,125

Sun Care in Australia

In 2024, Australia’s sun care category maintained double-digit growth in current value terms, reflecting its evolution from a seasonal essential to a skin care-adjacent staple. This momentum was driven by continued innovation in multifunctional SPF formats and a heightened consumer focus on skin health. Brands like Ultra Violette led the shift toward so-called ‘skinscreen’ products that combine UV protection with skin care benefits, while retailers such as Adore Beauty expanding SPF-focused offe

Australia Sun Care
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EUR 1,125

Sports Nutrition in the US

Sports nutrition is one of the most exciting and fast-moving categories in consumer health in the US, with double-digit current value growth expected to continue in 2024. This growth is due to the increased focus on health, fitness, and active lifestyles amongst a wider group of consumers in the US, as well as new and innovative brand launches catering to a variety of interests and needs (plant-based, organic, different flavours, etc.). More health and wellness companies are trying to capitalise

USA Sports Nutrition
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EUR 1,125

NRT Smoking Cessation Aids in the United Kingdom

Despite recording low value growth in 2024, demand for NRT smoking cessation aids in the UK is marginally declining, as consumers move away from smoking as a lifestyle choice, thereby reducing the target audience. According to Euromonitor International’s Voice of the Consumer: Nicotine Survey (fielded January to February 2024), the number of consumers in the UK stating they smoke either cigarettes or hand rolled options dropped from 12% in 2020 to 10% in 2024.

United Kingdom NRT Smoking Cessation Aids
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EUR 1,125

Dietary Supplements in Mexico

In recent years, there has been a significant increase in awareness and understanding of mental health issues in Mexico, as well as their impact on overall wellbeing. People recognise the importance of taking care of their mental health as much as they do their physical health. Life in the main cities has become more chaotic, with long commutes, and work, financial, and social pressures, which is why people are looking for different alternatives that may help reduce their stress and anxiety. As

Mexico Dietary supplements
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