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As global drinking habits shift, how can you get an objective, independent view of the changing beverage landscape and its growth potential? For over 50 years we've been researching the alcoholic and non-alcoholic drinks industries and our insights help you navigate these changes.
From the rise of low/no alcohol alternatives and functional drinks to changing drinking occasions and premiumisation vs. affordability challenges, we provide the data you need to explore new opportunities aligned with global drinks industry trends and local preferences.
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Read moreWith Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.
With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.
Amid fierce competition and a price war in China’s coffee shops, product innovation and differentiation are the key to standing out. China's coffee culture is thriving, transforming coffee into a daily routine for many consumers. Coffee shops have expanded rapidly into lower-tier cities, fuelled by chain expansions, leading to fierce price competition.
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
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We research five distinct categories, with detailed sub-category breakdowns: beer, cider/perry, ready to drink alcoholic drinks, spirits and wine. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research three distinct categories, with detailed sub-category breakdowns: coffee, tea and other hot drinks. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research seven distinct categories, with detailed sub-category breakdowns: bottled water, carbonates, concentrates, energy drinks, juice, RTD tea and sports drinks. We research 98 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
We research the full retail universe.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
As the post-pandemic recovery gave way to a world steeped in geopolitical conflict and severe inflationary pressures, the alcoholic drinks industry’s resilience was put to the test. With global total volume growth rates turning negative and the premiumisation narrative under pressure where can the opportunities still be found? What are the key trends fuelling the industry’s defence and paving the way for its future?
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines Euromonitor International’s e-commerce data across 15 markets, focusing on soft drinks brands’ performance in 2023. Leading brands, categories and retailers for online beverages are explored in the context of wider consumer trends in drinks.
The global hot drinks industry continues to record strong growth, with greater consolidation of the industry through merger and acquisitions as well as partnership with retailers and foodservice players. At the same time, regional players from Asia Pacific have expanded their presence, challenging the global players for a share of the coffee market. Over the next few years, challenges remain for hot drinks companies navigating economic downturn, inflationary pressures and climate change.
In 2023, the collective weight of inflationary pressures, waning consumer confidence, and persistent brand boycotts led total volume sales of alcoholic drinks in the US to drop to their lowest level in a decade. Bright spots existed in categories across the spectrum, but could be matched with similarly negative or worse results in another. For instance, while malt-based RTDs flew off shelves, largely as hard tea and spirit-based canned cocktails saw share growth, hard seltzers continued their fa
After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora of explanations as to why this happened in 2023, but include a gradual return to normal consumption patterns post-COVID-19, and competition from alcoholic drinks other than beer. Also, in a difficult economic period, with the slow return of Brazilia
Wine in Mexico registered total volume growth in 2023, with increases seen both on-trade and off-trade. During 2023, although wine imports suffered a considerable contraction due to a succession of frosts, droughts, and torrential rain, with significant declines in production in South America, local still and sparkling wines emerged steadily, which offset the negative performance of imported wine. It is important to highlight that Mexican wines benefited from historic robust investment in terms
One of the significant impacts of the pandemic was the shift towards the consumption of high-quality coffee within domestic settings. This trend has endured beyond the 2020 lockdowns, with fresh ground coffee showcasing dynamic retail volume growth in 2023, demonstrating its adaptability. Consumers have sought to replicate the foodservice experience at home, enhancing it without forsaking their on-trade consumption, as the social aspect of drinking coffee remains integral to Colombian tradition.
Coffee and tea benefit from being popular drinks in the Kingdom, with these being beverages which are offered as part of traditional hospitality and generosity. Growth is also being boosted by a number of government initiatives, from festivals to programmes to support local smallholder farmers and educate youth. For example, 2023 saw the return of the Saudi Coffee Festival at the King Abdullah Financial District in Riyadh in October. The festival not only allowed for coffee tasting but also look
Tea is set to register mid single-digit retail current value growth in China in 2023, along with slower retail volume growth, with foodservice volumes also expected to continue to rebound. Actual retail value growth is mainly attributable to black tea and other tea, which includes common types of tea commonly consumed by Chinese consumers, including oolong tea and pu’er. One of the key drivers of growth for the fastest growing tea categories (fruit/herbal tea, black tea, and other tea) is the he
