Retail and E-Commerce

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Determine which retail channels to be active in and how to stand out

We track sales of physical goods across 30 different retail channels and online sales by retailer and category across 12 fast-moving consumer goods industries. Surveys of consumers and industry professions offer additional insights as to what consumers want from their retail experience.

Use our data analytics and insights to guide your decisions on investment, expansion and product positioning. Determine which retail channels to be active in and how to stand out.

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[Opportunity Minded] Your Quick Guide for a Strategic Market Assessment

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Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce

In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.

Retail Health and Beauty

eCommerce Expo

Explore all things eCommerce, from customer acquisition to logistics and operations, for two days filled with innovative content sessions, networking, and solution discovery.

Digital Shopper Western Europe

Shoptalk Europe 2025

Join 4,500+ industry players, where 1 in 3 are C-suite from across Europe’s retail, brand and tech landscape, ensuring you’re only meeting the decision makers to transform your business.

Retail

Digital Native Brands: The next frontier of CPG disruption

Digital Native Brands (DNBs) have quickly evolved from experimental start-ups to some of the most innovative forces in global consumer markets. Download our report to uncover why DNBs are both a threat and an opportunity for CPG players and why FMCGs must integrate them into future growth strategies.

E-Commerce Retail
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Industry insights and data analytics

 

Stay informed about current and future trends shaping retail. We also collect, monitor and analyse consumer survey data to better understand behaviours, trends and factors influencing purchasing habits in the digital space.

  • Optimise your growth through new market and category opportunities
  • Evaluate the competitive landscape and benchmark your performance
  • Identify growth drivers and act quickly on emerging trends
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Discover the future of retail

Stay ahead of the competition with advanced analytics and expert research that help you uncover opportunities, track trends and make smarter decisions for growth.

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We research eight distinct categories, with detailed sub-category breakdowns: bill payments e-commerce, foodservice e-commerce, mobility e-commerce, other e-commerce, retail e-commerce, streaming services e-commerce, ticketed entertainment e-commerce and travel e-commerce. We research 30 countries and produce modelled data where we don’t have local in-country analysts.

  • Historic data and forecasts
  • Annual and quarterly updates
  • E-commerce data by industry, device, platform and fulfilment model
  • Annual top five digital consumer trends briefing

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research two distinct categories, with detailed sub-category breakdowns: retail e-commerce and retail offline. We research 66 countries and produce modelled data where we don’t have local in-country analysts.

  • Number of retail outlets
  • Retail selling space
  • Retail e-commerce by retailer type and product category

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

Examine brand performance from 300 key retailers, across 15 countries and 500+ FMCG categories.

  • Company and brand data
  • Quarterly online sales data

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

Latest reports from industry experts

EUR 1,375

Understanding Global Consumer Types

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer values, priorities, and preferences. By leveraging these insights, companies can drive optimal growth and innovation, positioning themselves ahead of competitors.

Beauty and Personal Care Consumer Health
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EUR 1,375

Retail Reinvention: A Framework for Future Growth

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

Apparel and Footwear Beauty and Personal Care
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EUR 1,375

Unlocking E-Commerce in Asia and Beyond: Lessons from China, Japan and South Korea

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player

Asia Pacific China
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EUR 1,025

Retail E-Commerce in Mexico

Retail e-Commerce continued to rise at a rapid pace in Mexico in 2024, in a trend that persists as almost 66 million Mexicans use online channels to buy products and/or services - which equates to 4 out of 10 Mexicans. In addition, the Mexican online consumer has seen a rise in average age - between 22 and 34 years old in 2016 vs 38.9 years old in 2024 - and a higher participation of people from lower socioeconomic segments.

Mexico Retail E-Commerce
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EUR 1,025

Retail E-Commerce in Germany

In 2024, e-commerce in Germany witnessed a modest rebound following two years of low sales declines, although the growth was not as robust as initially anticipated by channel players. One of the key contributing factors to this rebound was the continued emphasis on enhancing the customer experience, both within physical stores and through online channels. Players are leveraging advanced technologies such as artificial intelligence (AI), virtual reality (VR), and personalised shopping experiences

Germany Retail E-Commerce
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EUR 1,025

Retail E-Commerce in Brazil

Although the rate of increase was slower than seen in other years of the review period, retail e-commerce in Brazil maintained solid current value growth in 2024, with increases seen across all categories. Confirming the positive trend, according to the Brazilian Electronic Commerce Association (ABComm), retail e-commerce showed a good performance in 2024, with an average ticket of BRL492 per consumer, while in 2023 it reached BRL470. The association states that the categories with the largest s

Brazil Retail E-Commerce
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EUR 1,125

Direct Selling in Mexico

In 2024, direct selling in Mexico saw its fourth consecutive year of sales growth. However, the number of direct selling agents continued to drop. Many people who started during the lockdowns are now moving on to jobs with more stable and higher incomes. At the same time, long-time agents have become frustrated with companies selling directly to customers online, which cuts into their earnings. As more consumers buy directly from company websites or stores, agents find it harder to make sales an

Mexico Direct Selling
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EUR 2,275

Retail in Saudi Arabia

In the year 2024, retail in Saudi Arabia witnessed steady growth in current value terms aided by improvements in consumer confidence and the rising propensity to spend. Easing inflationary pressures and declining unemployment have led to higher disposable income, whilst the steady influx of women in the workforce has supported demand in health and beauty stores. In turn, the retail industry is looking to capitalise on the rise of consumerism which has been backed by favourable demographics, popu

Saudi Arabia Retail
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