Loyalty Under Pressure: Navigating Economic Volatility, Tariffs and Consumer Fatigue
As global economic conditions tighten and consumer behaviour shifts, loyalty programmes across regions are being reimagined to stay relevant and resilient.
Payments and Lending
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Fintech solutions have revolutionised consumer finance, offering speed, convenience and security. Understanding the changing payments landscape helps you identify growth opportunities and adapt to shifting preferences.
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The 2020s have been a time of tremendous growth for personal credit cards around the world as large swathes of businesses improved acceptance in the wake of pandemic-era turbulence. Rewards and loyalty programmes remain an important element of the competitive landscape for credit cards across various markets.
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Money20/20 Europe: Key Takeaways on Payments Trends in 2025
Euromonitor attended Money20/20 Europe in Amsterdam, the Netherlands on 3-5 June, 2025. This large-scale conference featured many insightful discussions and bold claims from industry leaders. This article provides a summary of key takeaways from the conference.
Designing Loyalty for Scale and Impact – Learnings and Trends from Loyalty Summit, London
The Loyalty Summit in London (4-6 June) revealed just how far loyalty strategy has evolved – and how fast it must continue to.
Money 20/20 Europe
Ready for a dynamic explosion of innovation, connections, and game-changing insights? Money20/20 Europe, the ultimate convergence of money minds, is back to electrify your industry knowledge.
Charting the Path to Loyalty: Subscriptions Unveiled
The podcast explores the evolving landscape of customer loyalty and how market players are adapting their loyalty programmes to stay relevant amid changing consumer preferences and behaviours. Euromonitor International expert Nadejda Popova, Head of Loyalty, spoke recently to Robbie Baxter, one of the leading experts in subscription and membership models about what’s next for loyalty and subscriptions across different industries.
Euromonitor International reveals top global consumer trends for 2025
Data analytics company Euromonitor International has today revealed its Top Global Consumer Trends 2025, with the annual report highlighting the five key trends that explain the evolving behaviour of consumers.
“Anytime, anywhere” fuelling online shopping demand in East Asia: Euromonitor International
Nearly a third of consumers in East Asia find the ability to “order at any time, from anywhere” as a key motivation driving the region’s online shopping habits, data analytics firm has revealed. With increased high-speed internet availability and rapid urbanisation in East Asia, a strong demand for quick and efficient shopping solutions has driven the region’s evolving e-commerce shopping environment, according to Euromonitor International’s recent report.
Asia Pacific accounts for 52% of global paperless transactions: Euromonitor International
Asia-Pacific has recorded the highest paperless payment transaction value in 2023 worth USD 29,063 billion and accounting for 52% of the global total, according to findings from Euromonitor International.
The Rise of Credit Cards
Financial cards are cementing their status as the world's top payment choice, while cash continues its steady decline. Shifting consumer preferences and government pushes for safer, more transparent transactions are driving this shift. Debit cards lead in payment value, but credit cards are set to grow faster globally. Watch this video to find out what lies behind this trend.
Unlocking Three Types of Consumers to Drive Brand Engagement
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Evolution of Loyalty in Foodservice
This video examines how leading operators, reliant on point-based programs, can innovate to differentiate and add value, fostering stronger brand loyalty.
2025 Consumer Trends and Industry Insights
Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
Customer Loyalty in the MEA Region
Loyalty programmes are a powerful tool that can help you build strong customer relationships. Sign up for this webinar to gain insights on the MEA landscape and how you can transform your loyalty strategy in the region. You’ll get actionable takeaways to enhance customer retention and drive growth.
2025 Global Economic Update and Mid-Year Outlook
Your mid-year outlook for the global economy in 2025. Find the latest projections for GDP growth and inflation to support your strategy and scenario planning.
Heat pumps: The appliance for a climate-resilient planet
Heat pumps are set to lead the future of heating and cooling, with a rapidly growing market in Europe and a global opportunity worth USD 3 trillion for manufacturers.
Digital Native Brands: The next frontier of CPG disruption
Digital Native Brands (DNBs) have quickly evolved from experimental start-ups to some of the most innovative forces in global consumer markets. Download our report to uncover why DNBs are both a threat and an opportunity for CPG players and why FMCGs must integrate them into future growth strategies.
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Stay informed about current and future trends shaping the payments and lending landscape.
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We research three distinct categories, with detailed sub-category breakdowns: consumer lending, e-commerce proximity payments by industry and financial cards & payments. We research 47 countries and produce modelled data where we don’t have local in-country analysts.
- Number of transactions, transaction value and cards in circulation
- Gross lending and outstanding balance value
- Transaction value for consumer payments and B2B payments by payment type
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
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Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
Latest reports from industry experts
EUR 1,375
Global Digital Wallet Market: Trends, Innovations and Opportunities
Ecosystem partnerships is a critical factor for rapid scaling of leading digital wallets globally. Key usage factors are convenience, enhanced security and wide merchant acceptance. The short term focus includes cross-border transactions and card-to-QR payment, while mid-to-long term priorities cover personalisation and biometric-powered payment without phones. The report also identifies key wallets-as-a-service providers for building digital wallets, recommendations are given for vendor search.
EUR 1,375
Embedded Finance Ecosystem: Mapping the Path to Services Industries’ Transformation
Embedded finance is the critical factor to improve customer journey and drive transformation for services industries.. With travel recovery and sluggish volume sales of automotives, embedded finance is considered to have the most potential to build and enhance partnerships to support their market value sales growth. Meanwhile, behaviour finance backed by privacy computing and fraud detection will have great long-term impact for healthcare
EUR 1,375
State of Consumer Foodservice Loyalty Programmes and Opportunities for Expansion
Due to intense competition and fragmentation in the foodservice industry, many restaurant operators are focusing on customer retention strategies via loyalty programmes. The surge in delivery apps has facilitated this shift, allowing seamless integration of these programmes. These schemes offer opportunities to understand audiences better, foster communities and provide value beyond transactions, thus enhancing brand identity and loyalty through features that provide long-lasting connections.
EUR 1,125
Credit Cards in the United Arab Emirates
Credit cards in the United Arab Emirates remains a dynamic performer, especially in terms of value transactions, which continue to record double-digit growth in 2024. In the United Arab Emirates, economic growth is currently driven by capital investment, technological progress, and a pro-business environment. These factors create a robust foundation for consumer spending and economic expansion.
EUR 1,125
Pre-Paid Cards in Saudi Arabia
Pre-paid cards are increasingly benefiting from Saudi Arabia's transition towards a cashless society. A notable example is the adoption of pre-paid payroll cards for domestic workers, ensuring timely payment and protecting wages from delays or disputes associated with cash payments. These cards offer employees the flexibility to withdraw their salaries via ATMs or use them for purchases at POS terminals through the mada network, the Kingdom’s national payment system. In addition to this, many lo
EUR 1,375
The New Loyalty Playbook: Strategies From Leading Brands
This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with a variety of reward incentives and experiences, companies can generate greater value for both their business and their customers.
EUR 1,375
Understanding Global Consumer Types
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer values, priorities, and preferences. By leveraging these insights, companies can drive optimal growth and innovation, positioning themselves ahead of competitors.
EUR 1,375
Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report provides actionable strategies, leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to build a future-proof customer base.
