Sustainability Claims Unpacked: Rethinking “Refill”
This article is part of a new series exploring popular sustainability product claims through a more nuanced, real-world lens. First, a seemingly simple yet surprisingly complex idea: refill.
Sustainability
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Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t. But do you know which are the right sustainable product claims to make in the right markets at the right time?
Measure the sales and penetration of 75+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 53 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy and craft substantiated claims backed by data.
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Analyse product claims
Compare the development of established and emerging sustainability claims globally.
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Understand and act upon consumers’ and business’ evolving attitudes towards sustainability.
Uncover the sustainable product claims that are most effective in your markets
Our sustainability claims tracker enables you to identify the level of sustainability adoption across countries, product categories and brands.
Our coverage
Passport Sustainability measures the sales and penetration of 75+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 53 different categories.
By combining SKU-data, industry research and expert analysis with consumer and industry surveys, we uncover sustainability insights and opportunities across product claims, business strategy and consumer sentiments and perceptions.
Shows levels of sustainability adoption across countries, product categories and brands.
- 25 countries
- 11 industries
- 53 product categories
- 75+ individual claims
- 7 data types
- Updated annually
Measures change in prevalence and pricing strategies of sustainable products.
- 25 countries
- 11 industries
- 53 product categories
- 75+ individual claims
- 3 data types
- Updated quarterly
Explore consumers’ evolving sustainability attitudes, expectations and adoption.
- 40 countries
- 1,000 responses per country
- 7 topics
- 5 consumer types
- Updated annually
Explore trends, strategies, investments and product launches.
- 5 geographic regions
- 6 topics
- More than 1,000 respondents
- Updated annually
Actionable and engaging thought leadership identifying key sustainability trends.
What our Sustainability clients say about us
"Euromonitor has given us all the data from a sustainability claims perspective. Where are the high points on claims? Where are the most effective claims in sustainability? And then how to actually build a narrative out of those claims."
Sam Bowen
Partner, Four32
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11 Feb 25 | GMT: 03:00 PM
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