Azerbaijan

Overall, sweet spreads in Azerbaijan is expected to register healthy current value and volume growth in 2024. Jams and preserves continue to be the most popular sweet spread by far and is also expected to register the highest volume growth. Among the…

Overall, sauces, dips and condiments in Azerbaijan is expected to register muted volumed growth in 2024, in what is a mature product area. Pickled products continue to be by far the most important product in terms of value sales, though volume growth…

Overall, meals and soup is expected to register modest volume growth in Azerbaijan in 2024. Though still niche, pizza, and in particular frozen pizza, is expected to register the highest current value and volume growth. This growth is being supported…

Sunflower oil continues to dominate value and volume sales of edible oils in Azerbaijan in 2024 and is expected to register the highest value and volume growth. When the war broke out in nearby Ukraine in 2022, there was disruptions to supplies, as…

In 2024, it is expected to be a positive picture for cooking ingredients and meals in Azerbaijan, with a healthy increase in both current value and volume sales. This performance is due to several factors, including the essentialness of cooking…

Sales of wound care continue to decline in retail volume terms in 2024. This trend can be largely explained by a decrease in the purchasing power of the population. With household budgets being squeezed consumers are more focused on basic goods and…

Sales of most weight management and wellbeing categories are declining in retail volume terms in 2024. This is in part due to the complicated procedure for registering these products on the market. However, the most significant factor behind the…

Sales of vitamins are seeing strong growth in current value terms in 2024, but performances are varying between the different categories, with value growth also being driven in part by price increases. The pandemic has changed consumer behaviour with…

Sports nutrition products are becoming increasingly popular, especially among athletes and people involved in sports and physical activity. There is an increasing emphasis on staying fit and healthy, as well as increased participation in sports,…

As the pandemic came to an end in 2023 and children began to mix more frequently again and this increased the likelihood of the transmission of childhood illnesses, especially cold/flu and other viral infections. This is driving sales of paediatric…

Herbal/traditional products is seeing moderate growth in current value terms in 2024. Herbal/traditional products are popular among many consumers in Azerbaijan as they are considered to be safer with fewer side effects than standard consumer health…

Sales of digestive remedies are declining in current value and retail volume terms in 2024. Sales of digestive remedies saw strong growth during the pandemic with COVID-19 carrying with it various symptoms that impacted the digestive system.…

Unlike many other consumer health products, the prices of dietary supplements are not regulated by legislation in Azerbaijan. However, the conditions for registering dietary supplements have become significantly more complicated in 2024, and this…

During the height of the pandemic, demand for dermatologicals dropped in part due to the fact that many of these products are deemed non-essential. Demand has picked up again in many categories, especially those linked to human-to-human contact such…

Cough, cold and allergy (hay fever) remedies is growing at a moderate pace in current value terms in 2024. Sales rose sharply during the pandemic as some consumers turned to these products to treat mild symptoms of COVID-19. With the pandemic coming…

Consumer health in Azerbaijan is expanding in 2024 in current value terms and is in an advantageous position, with the state tightening controls over grey imports and dietary supplements, with the registration of these drugs having become more…

Sales of analgesics are declining in current value and retail volume terms in 2024. One of the reasons for this trend is the decline in purchasing power in Azerbaijan with the rising price of basic goods and services putting a strain on consumers’…

Volume growth for yoghurt and sour milk products in Azerbaijan is expected to be muted in 2024. Though inflation has eased, consumers are still price sensitive after several years of price rises, and this is dampening volume sales and there is a…

Value sales continue to be negligible for plant-based dairy in Azerbaijan in 2024. The main product category is plant-based milk and is mainly consumed by expats Regarding plant-based milk, value growth has slowed, with any interest in the…

Other dairy is expected to register some volume growth in Azerbaijan in 2024, though as not as high as more essential dairy products, such as spreads, drinking milk and butter. Fromage frais continues to account for most volume sales, and is used in…