Azerbaijan’s population is set to expand between 2021 and 2040, driven by positive rates of natural change, while net migration remains flat. Ageing will continue as the 65+ population grows, impacting consumer trends and spending habits. Urbanisation will rise above the regional average, making city dwellers increasingly important consumers. An expanding population will increase Azerbaijan’s appeal as a consumer market, however, inequality will remain a key challenge for the nation in 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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