Brazil

Alongside the challenges faced by the dairy industry in terms of milk supply difficulties, and thus higher costs, the differing production processes for yoghurt have increased costs for products that are often considered non-essential, and targeted…

Less mature plant-based dairy categories in Brazil, such as other plant-based milk, and plant-based cheese, have experienced rapid growth in recent years, driven by a confluence of factors. Increasing consumer awareness of the environmental, health,…

The low availability of raw milk and difficulties in the supply chain of dairy products, especially in the wake of El Niño, has led to high and rising prices across other dairy. Companies have developed alternatives to bypass final prices hikes by…

In the first quarter of 2024, Rio Grande do Sul, the southernmost state of Brazil, saw one of the biggest natural disasters in the history of the country. The state experienced heavy rain and flooding, leaving most municipalities underwater, and many…

According to Euromonitor’s Economies and Consumers system, economic conditions in Brazil in 2024 have followed the positive patterns seen in 2023, driven by reduced borrowing costs and lower unemployment rates, resulting in robust domestic demand. In…

Brazil’s weather patterns are affected by the alternating La Ninã and El Niño phenomena, which have had greater impacts in recent years. El Niño, which started in 2023 and continued in 2024, caused one of the biggest natural disasters in the history…

Brazil has been experiencing the impacts of strong natural phenomena since 2022, with La Ninã and El Niño manifesting opposite effects across the country. While the former brought heavy rains to the southeast and drought to the south, the latter,…

Baby food is set to maintain solid retail current value growth in Brazil in 2024, with milk formula continuing to account for the highest share of sales. Despite ongoing discussions about the benefits of breastfeeding, milk formula maintains its…

Producers of sweet biscuits in Brazil are investing in the “chocobakery” concept, launching cookies with both chocolate filling and coating, alongside double and triple chocolate cookies. Nestlé launched two products under such a concept: Choco Trio…

In 2024, sugar confectionery in Brazil maintains a flat performance in retail volume terms, continuing the trend from the previous year. However, this marks a notable improvement from 2020 to 2022, when the category experienced a demand slump due to…

In 2024, retail volume growth of snacks in Brazil remains low but positive amid rising unit prices. Brazilian consumers remain cautious, still influenced by inflationary pressures despite a marginal recovery and a potentially improving economic…

Retail demand for savoury snacks in Brazil continues to rise in 2024, albeit at a low rate due to a further increase in the average unit price. The peaking inflation of recent years has been driving price increases across many different snack…

Climate change has imposed some weeks of record-level warm temperatures in Brazil, which potentially brought new challenges to human health. However, such hot weather tends to positively impact the consumption of ice cream as a refreshment. This…

In 2024, gum in Brazil is experiencing high current value growth, continuing the trend from the previous year. This growth continues to be driven by greater mobility with the return to out-of-home activities as consumer lifestyles normalise…

Demand for chocolate confectionery in Brazil continues to rise in 2024. Traditionally, Brazilians have a strong habit of giving gifts on special dates (such as “dia dos namorados” – the local version of Valentine’s Day, Mother’s Day, birthdays, or…

Sales of premium and luxury cars are rising in Brazil in 2024 in both value (constant and current) and volume terms, though growth has slowed considerably since 2023. Wealthy consumers are showing heightened demand for sophisticated items including…

Retail sales of designer apparel and footwear (ready-to-wear) in Brazil are rising by only marginally in current value terms, remaining at BRL7.7 billion in 2024. Inflation and effective marketing campaigns have been helping to maintain current value…

Retail sales of luxury goods in Brazil are increasing by 6% in current value terms to reach BRL45.7 billion in 2024. The post-pandemic recovery continues, with affluent consumers particularly focused on indulgence, with a shift away from possession…

Growth in current value terms is declining fine wines/champagne and spirits in Brazil in 2024, with a decrease also in volume sales. The negative trend for volume sales and slowed growth for current value sales follow earlier very dynamic growth,…

Experiential luxury in Brazil continues to benefit from the recovery of travel and tourism in 2024, with inbound flows rising despite global macroeconomic pressures such as inflation and the rapid escalation of living costs. Consumers are…