Canada

Sweet spreads in Canada is facing slowed growth in 2024, as current health and wellness trends continue to draw consumers away from sugar-based options. Post-pandemic, demand for low- and no-sugar sweet spreads has been strengthening in a trend that…

Sauces, dips and condiments is performing well in Canada in 2024 as consumption continues to climb. The overall category is witnessing an influx of innovative products with manufactures experimenting with a broad variety of flavours and types.…

Meals and soups continues to perform well in terms of retail current value sales Canada in 2024, with ready meals and meal kits as key growth drivers. The demand for readymade food which helps to reduce preparation and cooking times is rising rapidly…

Edible oils in Canada is seeing slowed current value growth in 2024, though volume sales remain stable thanks to steady consumption. Retail prices are seeing lower rises across the board, with the exception of olive oil. Oils including canola,…

Cooking ingredients and meals in Canada is seeing health and wellness trends having a mixed impact on the industry in 2024. Some products are suffering slowed growth – such as specific segments within edible oils and sweet spreads, while others are…

Canada has an ageing population and a modest birth rate. Its population in 2023 continued to be mainly city-based, and bolstered by immigration, adding to increasing racial-ethnic diversity. Canada’s homes have excellent broadband access and there…

In 2024, premium and luxury car sales experienced healthy growth despite challenges in the broader car market caused by economic headwinds. Canadian consumers faced a higher cost of living and elevated interest rates, particularly affecting…

Designer apparel and footwear (ready-to-wear) saw lower growth in 2024 following stronger, recovery-driven growth in 2023. Consumers largely replenished and refreshed their wardrobes in 2023 and bought less in 2024, with discretionary spending…

In 2024, luxury goods in Canada witnessed a moderation in growth, following the robust post-pandemic surge seen in 2023. Categories like luxury travel goods and luxury leather goods experienced healthy sales due to the continued recovery in travel,…

In 2024, fine wines/champagne and spirits in Canada experienced marginal value growth, with low single-digit increases across most categories. Volume growth remained flat, with only luxury whiskies managing to surpass low single-digit volume gains.…

In 2024, the recovery of both international and domestic travel has significantly strengthened Canada's luxury hotel sector. Affluent consumers, less affected by inflation, are driving demand for high-end experiences, with occupancy rates rising…

Glass bottles is historically the dominant pack type for non alcoholic wine in Canada, and recorded further double-digit total volume growth within this category in 2023 due to shift in consumer preferences. In 2023, Canada witnessed a new trend…

This report provides valuable insights into product innovation in Canada, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and sub-brand launch activity.

Wound care is set to see retail value sales increase in current terms in 2024 as consumers are continuing to transition back to activities such as recreational sports, barbeques, and outdoor camping, which tend to expose consumers to greater risk of…

Weight management and wellbeing is set to see solid current value growth in Canada in 2024. Meal replacement saw lower value sales again in 2024 following a decrease in 2023. Meal replacement has struggled as multiple factors have continued to…

Vitamins is expected to register strong current value growth in Canada in 2024, building on the positive, though softer, performance of the previous year. Consumers continue to prioritise health and wellness after the experience of the COVID-19…

Sports nutrition is set to see significant current value growth in Canada in 2024. Despite economic headwinds impacting consumers, including the lingering effects of high inflation rates and an increased cost of living, consumers have continued to…

Sleep aids is set to deliver strong current value growth in Canada in 2024 following significant gains in the previous year as sleep issues have continued to impact many Canadians. Euromonitor’s Voice of the Consumer: Health and Nutrition Survey…

Paediatric consumer health is set to see modest current value growth in Canada in 2024. Paediatric cough/cold remedies and paediatric analgesics are expected to see declining sales during the year as these categories continue to normalise after the…

NRT smoking cessation aids is set to deliver value growth in current terms in Canada in 2024. Growth is being driven by the rise in consumer health consciousness and the related attempts to reduce or quit smoking, which often takes multiple attempts…