Eastern Europe

Sweet spreads in Serbia in 2024 is expected to register minimal volume growth, as continuing price rises stifle demand. This is particular for chocolate spreads, where increasing global cocoa prices putting pressure on retail prices. Jams and…

Although the growth of sweet spreads remains moderate, the category exhibits notable stability within Latvia in 2024. This steady performance is supported by a diverse range of offerings from local, regional, and international brands, which…

Overall, sauces, dips and condiments in Serbia is expected to register healthy current value growth and positive volume growth in 2024. Pickled products continues to account for most values sales and is also expected to register the highest value and…

Sauces, dips, and condiments in Latvia shows stable performance in 2024, following a period of intense price fluctuations in 2022-2023. The shocks caused by global economic pressures have largely subsided, allowing the market to settle into a more…

Meals and soup is expected to register positive volume growth in Serbia in 2024. Consumers are leading increasingly busy lives and appreciate the convenience. Dry soup accounts for most values sales; however, it is ready meals and in particular…

Meals and soups in Latvia experiences steady growth in 2024, though significant sales breakthroughs remain elusive. In comparison to 2023, consumer interest in convenience remains high, especially among those with busy lifestyles, but economic…

Overall, volume sales for edible oils in Serbia in 2024 are expected to fall. The government removed price restrictions on sunflower oil in 2024, which were RSD219.99/litre prior to the removal. On top of this, the government also imposed…

In 2024, sales of edible oils in Latvia remain largely stagnant, reflecting challenges familiar from prior years. Despite a gradual recovery from the 2022 price shocks caused by the disruption of Ukrainian sunflower oil supply, the market has yet to…

Cooking ingredients and meals in Serbia in 2024 is expected to register healthy current value growth, though volume growth is expected to be marginal. While inflation has eased considerably, after several years of significant price rises, consumers…

After a period of significant upheaval, the Latvian market for cooking ingredients and meals is stabilising in 2024, as consumers finally experience a respite from the price shocks that defined 2022 and 2023. This period of high inflation was the…

Following elections, North Macedonia is now leaning to the right and there has been a lack of progress in its bid for European Union (EU) accession. The economy is set to rebound in the short term and inflation is falling, but the external sector is…

Significant ideological differences between ethnic entities are creating political instability and corruption is rife, but government finances remain sound. Whilst inflation has fallen further, economic development has also slowed, but foreign…

The demand for sweet spreads in the Czech Republic was adversely affected by high inflation and cost-of-living hikes towards the end of the review period. Amid economic pressures, sweet spreads were viewed as non-essential, prompting some consumers…

Retail value sales grew by 6% in 2024, while volume also remained positive across all sweet spread areas. However, soaring sugar prices had a detrimental impact on sweet spreads in 2024, driving up unit prices at a time when many consumers were…

The rising price of raw ingredients, packaging, energy and logistics weighed heavily on sweet spreads in 2024, with volume sales declining in Romania. Despite the strong tradition of consuming jams and preserves, packaged formats face strong…

Sales of sweet spreads are surprisingly strong in Lithuania and are expected to record moderate growth in 2024. While home-made jams and preserves remain popular in Lithuania, with the price of sugar and fruit increasing, and the time required for…

Retail sales of sweet spreads are set to see continue growth in volume terms in 2024, with chocolate spreads leading the way. Here, Nutella (Ferrero) is by far the dominant player, with smaller contributions from a host of private label alternatives,…

Sweet spreads is expected to see current value growth in Georgia in 2024. Chocolate spreads, the largest subcategory, has continued to show positive growth in both volume and value terms during the year. The relatively low unit price growth and…

Sweet spreads in Croatia is expected to moderate current value growth, but volume sales are expected to fall, partly due to continuing population decline. The best performer is expected to be nut and seed based spreads, which is perceived as being…

Sales of staple foods have shown signs of stabilisation and recovery in 2024 after the market suffered heavy losses in 2022 following Russia's invasion of Ukraine. Sales are being driven by a more stable economic situation, people and businesses…