World Travel Market London is home to the world’s travel trade - the most influential travel and tourism event globally.
WTM London brings together the international leisure travel community; providing inspiration, education, sourcing, and benchmarking to travel professionals while providing exhibitors a place to do business and showcase their services to the international press.
Session title:
Session 1: New Traveller Segmentation for Greater Consumer Engagement
Every year Euromonitor collects a wealth of consumer data from 40,000 people across 40 countries. For the first time, we have created new segmentation for eight different traveller types to understand their motivations more deeply.
Join us to explore the latest attitudes, behaviours and priorities for our eight traveller segments: Adventure Lover, Blended Traveller, Wellness Worshipper, Leisure Seeker, Cultural Explorer, Luxury Seeker, Digital Traveller and Eco-Adventurer.
We’ll dig further into key topics that resonate across the traveller segments such as sustainability, luxury, personalisation, convenience, and loyalty.
Join us to explore the latest attitudes, behaviours and priorities for our eight traveller segments: Adventure Lover, Blended Traveller, Wellness Worshipper, Leisure Seeker, Cultural Explorer, Luxury Seeker, Digital Traveller and Eco-Adventurer.
We’ll dig further into key topics that resonate across the traveller segments such as sustainability, luxury, personalisation, convenience, and loyalty.
Wednesday, 8th November 2023 12:20 - 12:50
Caroline Bremner, Senior Head of Travel Research, Euromonitor International
Register HERE.
Session 2: Unlocking Growth within Niche Travel
There is an increasing demand in "niche" travel, with the markets for Halal, wellness, gastronomy and medical travel growing rapidly, travel companies need to be ahead of the demand. This session will highlight the potential of these market segments and explore opportunities to successfully incorporate new offerings into your product portfolios, including improved food offerings, prayer rooms, spa retreats and wellness facilities.
Wednesday, 8th November 2023 12:50 - 13:30
Stephen Dutton, Client Insight Research Manager, Euromonitor International
Register HERE.
