Guatemala

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sweet Spreads in Guatemala

Oct 2024

The range of marmalade flavours available in Guatemala has grown substantially in recent years, catering to consumers who seek diverse flavour profiles and brand options. Higher-income consumers, in particular, benefit from this expanding selection,…

EUR 1,125
Country Report

Sauces, Dips and Condiments in Guatemala

Oct 2024

With Guatemalan consumers facing increasingly busy lifestyles, the demand for convenient, time-saving kitchen products is on the rise in 2024. Ready-made sauces packaged in stand-up pouches have gained popularity due to their long shelf life and ease…

EUR 1,025
Country Report

Meals and Soups in Guatemala

Oct 2024

Higher-income consumers in Guatemala, particularly those with access to home freezers, are increasingly seeking frozen meals that offer international flavours in 2024. These consumers enjoy exploring new cuisines, often choosing imported products to…

EUR 1,025
Country Report

Edible Oils in Guatemala

Oct 2024

Given the long shelf life of edible oils, brands are capitalising on this feature by offering consumers the option to buy in bulk. In 2024, this trend is especially evident in warehouse clubs like PriceSmart, which offers significant savings on…

EUR 1,125
Country Report

Cooking Ingredients and Meals in Guatemala

Oct 2024

In 2024, price remains a crucial factor for Guatemalan consumers. Inflation reached 9.24% in 2022, according to the National Statistics Institute, and although it moderated to 4.2% in 2023, price sensitivity persists in 2024. Consumers remain…

EUR 2,275
Country Report

Wound Care in Guatemala

Oct 2024

Wound care is expected to see volume sales continue to fall in 2024, though at a slower pace than in the previous year. Sales continue to be subdued by high levels of consumer budget consciousness in a challenging economic environment, with consumers…

EUR 1,125
Country Report

Weight Management and Wellbeing in Guatemala

Oct 2024

It is a mixed performance for weight management and wellbeing in Guatemala in 2024. Despite higher prices and persistent inflationary pressures across certain segments, there is expected to be moderate current value growth. However, constant value…

EUR 1,125
Country Report

Vitamins in Guatemala

Oct 2024

Vitamins continues to account for significant value sales in Guatemala in 2024. It is only second behind cough and cold remedies and in 2024 is expected to register the highest current value growth of all consumer health products. Following the…

EUR 1,125
Country Report

Sports Nutrition in Guatemala

Oct 2024

Sports nutrition is expected to register moderate current value growth in Guatemala in 2024. While sports nutrition products tend to be costly, unit prices have stabilised, due in large part to improvements made in the global supply chain, especially…

EUR 1,125
Country Report

Paediatric Consumer Health in Guatemala

Oct 2024

Paediatric consumer health is expected to register modest current value growth, though there will be a marginal fall in constant value sales. This is similar to the review period, where paediatric consumer health products managed some modest gains in…

EUR 1,125
Country Report

Herbal/Traditional Products in Guatemala

Oct 2024

Herbal/traditional products is expected to perform well in Guatemala in 2024, with both current and constant value growth. These is a strong culture and history of using natural remedies and medicines to treat certain conditions or ailments and this…

EUR 1,125
Country Report

Digestive Remedies in Guatemala

Oct 2024

Despite higher unit prices, consumers continue to purchase a variety of digestive remedies in Guatemala in 2024, in order to address issues such as indigestion, heartburn, bloating and general discomfort, often associated with eating outside of the…

EUR 1,125
Country Report

Dietary Supplements in Guatemala

Oct 2024

While not as popular as vitamins, dietary supplements also account for sizeable value sales in Guatemala in 2024. The offerings continue to expand, both targeting specific ailments or as a preventative measure. In addition, offerings are becoming…

EUR 1,125
Country Report

Dermatologicals in Guatemala

Oct 2024

Current value growth for dermatologicals in Guatemala is expected to see growth in 2024, but consumers are spending cautiously in response to elevated prices in recent years and there is expected to be uneven growth across the large and diverse…

EUR 1,025
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

Oct 2024

Cough, cold and allergy (hay fever) remedies are expected to register moderate current value growth, though constant value growth will be more muted, as high costs continue to hit profit margins in spite of inflation easing. These products are…

EUR 1,125
Country Report

Consumer Health in Guatemala

Oct 2024

Consumer health in Guatemala in 2024 is expected to register moderate current value growth, though constant value growth is expected to be minimal. Though inflation has eased somewhat, consumers are still highly price conscious and players continue…

EUR 2,550
Country Report

Analgesics in Guatemala

Oct 2024

While in 2024, analgesics in Guatemala is expected to register current value growth, constant value sales are expected to fall, as high costs continue to hit profit margins. Acetaminophen continues to account for most value sales and is perceived by…

EUR 1,125
Country Report

Yoghurt and Sour Milk Products in Guatemala

Aug 2024

Yoghurt and sour milk products is expected to register both healthy current value and volume growth in Guatemala is 2024. That being said, value sales are negligible for sour milk products. Consumers are becoming more health conscious and there is an…

EUR 1,125
Country Report

Plant-Based Dairy in Guatemala

Aug 2024

Overall, value sales for plant-based dairy in Guatemala remain low, and are dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest current value and volume growth among all dairy and…

EUR 1,025
Country Report

Other Dairy in Guatemala

Aug 2024

Growth will be slightly more muted for other dairy in Guatemala in 2024, compared with other products. That being said, other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products, with consumers…

EUR 1,125
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;