Households: The Czech Republic

September 2024

In 2023, single person households were the most common type in the Czech Republic, driven by younger generations prioritising career development, and an ageing population. The trend of decreasing household sizes and increasing numbers of single person households is predicted to continue over the period to 2028. Moreover, the country is experiencing a shift towards urbanisation, with the share of urban households predicted to increase to 77.3% by 2028, and a reduction in income disparity between

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Households: The Czech Republic

HEADLINES

Single person households lead in Czech Republic, due to societal shifts
Urbanisation in Czech Republic impacts demographic and economic trends
Recovery in Czech Republic’s economy projected post-2023 slowdown
Czech Republic expects significant growth in digital adoption by 2028
Czech housing sector downturn in 2023 set for recovery
Chart 1 Household Profile: 2023-2028
Chart 2 Households by Number of Persons: 2028
Chart 3 % of Households by Number of Children: 2028
Chart 4 Households by Type of Household: 2028
Chart 5 Consumer Expenditure by Household Type in the Czech Republic: 2018/2023/2028
Chart 6 Household Head’s Sex and Employment in the Czech Republic: 2028
Chart 7 Households by Education of Head of Household: 2028
Chart 8 Households by Economic Status of Head of Household in the Czech Republic: 2028
Chart 9 Households by Age of Head: 2028
Chart 10 Household Penetration by Facilities: 2028
Chart 11 Household Possession of Kitchen Durables in 2028: % of Households
Chart 12 Household Possession of Other Durables in 2028: % of Households
Chart 13 Household Digital Penetration in the Czech Republic Compared to Global Average: 2028
Chart 14 Possession of Entertainment Electronics in 2028: % of Households
Chart 15 Possession of Other Electronics in 2028: % of Households
Chart 16 Key Metrics of Households Property Market: 2018-2028
Chart 17 Housing Stock by Construction Year
Chart 18 Households by Number of Rooms: 2028
Chart 19 Households by Size of Dwelling in the Czech Republic: 2028
Chart 20 Housing Completions and House Price Index in the Czech Republic: 2018-2024
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