Income and Expenditure: New Zealand

August 2024

In 2023, New Zealand ranked 19th among developed nations in average gross income, to economic slowdown and increasing unemployment. Despite this, projections for 2023-2028 suggest an increase in per capita disposable income, outpacing the average growth rate of developed countries. However, much of the country’s wealth is concentrated among older generations and the top 10% of households.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Income and Expenditure: New Zealand

HEADLINES

New Zealand's income levels stagnate after modest growth
New Zealand’s economic divide remains unbridged
Subdued inflation allows for modest consumer expenditure growth
Wealth concentration expected to rise in New Zealand by 2030
Chart 1 Annual Gross Income Distribution by Age in New Zealand 2023
Chart 2 Distribution of Income in New Zealand: Key Metrics 2023-2028
Chart 3 Gross Income Growth Index in New Zealand 2023-2028
Chart 4 Average Gross Income by Age in New Zealand 2023-2028
Chart 5 Population by Income Bracket 2028
Chart 6 Gini Index 2023/2028
Chart 7 Households by Disposable Income (PPP) 2023-2028
Chart 8 Overview of New Zealand’s Social Classes 2028
Chart 9 Social Class E by Age 2023/2028
Chart 10 Consumer Market and Spending in New Zealand: Key Metrics 2023-2028
Chart 11 Consumer Expenditure in Top Regions: Size in 2028 and Growth over 2018-2028
Chart 12 Urban/Rural Consumer Expenditure 2028
Chart 13 Household Expenditure 2023
Chart 14 Consumer Spending by Category in New Zealand 2023/2028: USD per Household
Chart 15 Index of Consumer Prices in New Zealand 2018-2023
Chart 16 Household Expenditure by Category in New Zealand 2028
Chart 17 New Zealand’s Wealth Landscape 2023-2030
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