Maryna Sheremet Senior Analyst
vilnius
Russian, Ukrainian, English
About Maryna
Maryna commissions drinks and tobacco research for Eastern European markets, and leads cannabis research in Eastern Europe.
Maryna authors a range of report content and analyses covering her focus industries. In addition to this , she regularly contributes to external publications, advises clients and participates in regional trade events and webinars. Maryna has a Master of Arts degree in Social Research.
Related to Drinks
Combating Plastic Pollution in Asia Pacific: The Role of Extended Producer Responsibility (EPR)
Nathanael Lim
With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
RTDs: A Cocktail of Disruption and Change
Spiros Malandrakis
The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
UPF-free: The Next Big Claim in Food and Drink?
Ilona Fleischmann
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.